There is an unexpected sector that benefits from dating: the economy. Impact on our GDP in 2014 was 0.7%
Not just love, not just sex. There is an industry that benefits from under-considered dating. Which one? The economy. Yes, because in order to meet the partner, even when chosen online (and it does not matter whether it is the future life partner or an evening lover), it is necessary to provide for a series of practical tasks: the place of the appointment, the means with which to move, the look to show off and so on. Translated: you must put your hand in your wallet. All this, curious to think but true, has a direct impact on the Internal Product of each nation.
It comes out of it a true love economy, which was recently analyzed by the English analysis center Cebr on commission by Meetic, the site for singles born in France, with 40 million subscribers worldwide, seven in Italy. A slice of the market that, also thanks to the opportunities to make new acquaintances offered by the Network, now seems to be expanding. According to the study that took into consideration six European countries: Germany, France, Great Britain, Spain, Italy and Holland, the number of meetings grew by 19% from 2013 to 2014, as well as the expense to organize them, up to share22.2 billion euros (+ 24%). A sum that has given, to all intents and purposes, a considerable contribution to development.
But the results are even more significant if we move the focus only on Italy: here the active dater, that is the singles who in 2014 went out with other singles at least once within six months, were 8.7 million (17% of the total population), 218 million meetings, 25 each for each lonely heart. With an increase of 13% compared to the previous year. The highest level in Europe.
The consequence, we read in the research, that"Annual expenditure for appointments went from 5.4 billion in 2013 to 6.5 billion in 2014". ISthe impact of dating on our GDP stood at 0.7%.Which industries benefited the most? At the primor place in the ranking is entertainment.
Also in 2014 they were well 3.7 billion euros disbursed by Italyni for cinema, happy hour, cocktails, romantic dinnersat the restaurant and fun evenings at the bar. For an individual investment that is around 424 euros, 60 for each individual meeting. Then it's up to own image. Not only clothes and accessories, but also clothing centers wellness, hairdressers, beauticians & Co. Total money spent? 1.8 billion euros, of which 998 million euros for clothing. On the other hand, not to change were noteworthyscuciteper gifts (528 million euros), contraceptives (241 million euros), movements (? 255 million).
But how much does online dating affect this love economy? " certainly an important part, but by itself it does not explain the great growth of daters that has occurred in recent times, mainly due to demographic factors. IOC the tendency to get engaged more with age and divorce more" Astrid Fockens Lassagne explains to Wired.it,Marketing Director Southern Hub of Meetic."Of course, however, today we are more open to this option, and it is especially valid for the youngest".
Why the practice of use technology to find a soul mate, or to spend a pleasant evening with, not a novelty at all. Just think of Project TACT (acronym for Technical Automated Compatibility Testing): a subscription service that, through the mediation of a computer, promised New Yorkers to find compatible profiles for each. A system developed by the young lawyer Lewist Altfest and his friend Robert Ross, IBM programmer, as far back as 1964. So even before the birth of the World Wide Web, dated March 12, 1989. Yet only in recent years that the phenomenon has undergone a strong acceleration, thanks to the spread of smartphones and applications.
Today the turnover of online dating, in the United States alone, amounted to 2.1 billion dollars, of which almost 70% generated by mobile apps. This is also demonstrated by the proliferation of the services offered. From those generalists such as Meetic, Zoosk, OkCupid and Tindera those of niche created for those with specific needs. Some examples? Pure, designed for those who want a story of only sex; The League, called the Tinder perlite, given that thanks to a particular algorithm its creator prides itself on selecting only the "interesting singles"; Luxy, exclusively for rich and beautiful; Grindr, dedicated to gays and bisexuals; is Brenda, for women who love other women. But it could go on almost indefinitely. In short, a boom that shows how love travels more and more from your mobile phone.