Social photography is profoundly changing the way people communicate and tastes. Loriginalit, the authenticity of the shots, are influencing the perception of people, even the big brands follow this trend, using Instagram-style images in their campaigns. These trends are reported by Getty Images, which released The Curve: Technology and Telecommunications one [?]
Social photography is profoundly changing the way people communicate and tastes. Loriginalit, the authenticity of the shots, are influencing people's perception, even the big brands follow this trend, using Instagram-style images in their campaigns, these trends are reported by Getty Images, which released The Curve: Technology and Telecommunications, a study that portrays the trends in the visual field are the result of the democratization of technology and the emergence of social media. The new century – reads the study – characterized by a fast, improvised photograph, which recalls the idea of ??experiment rather than visual documentation, this aspect makes it particularly interesting for advertisers and brands. Digital favors the exchange of hundreds and thousands of shots every hour, giving users the opportunity to create images, modify them and distribute them in an absolutely simple and immediate way. a tool that allows you to reconstruct the history of a fa miles, photography is the most popular means of sharing, storytelling and self-expression, all aspects that the advertising world is exploiting in terms of creativity. The idea of ??the human touch relives in what appears to be a cold digital process, which is why certain types of retro settings are back in vogue; for example, the campaign of the Volkswagen Golf Cabriolet, reintroduced on the market after an absence of nine years, which fully resumes the sensations of a 70s film shot in Super-8 format.
The charm of everyday life and the nostalgic halo provided by the filters give the images an unrepeatable atmosphere. Just like the crowdsourced video on Instagram by Sony Music for The Vaccines group, and Ford's Fiestagram campaign on Instagram. In a world that changes at such a fast pace, captured, uploaded and shared personal shots testify the identity of the individual and his position in the world; the act of sharing the way to connect visually as individuals to a larger community. The 1000memories site is one of the most expressive signs of photography's leap as a means of connection. Similarly, the Dear Photograph site also allows you to visually retrace a story: the user finds an old photo and takes a shot in the exact same place as the original. The time spent between the two images generates an emotional story that unites the generations and illustrates the story of a bond.The Curve: Technology and Telecommunications available online at www.gettyimages.com/thecurve