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The new Yahoo! logo

C all Marissa Mayer in the new Yahoo logo. After a month of suspense finally arrived. More simple, more straight, always purple. The same Mayer made it public from her Tumblr page and posted an image with all the handwritten notes describing the characteristics of the logo and the reason (…)

C all Marissa Mayer in the new Yahoo logo. After a month of suspense finally arrived. More simple, more straight, always purple. He made Mayer himself public on her Tumblr page and posted an image with all the handwritten notes describing the characteristics of the logo and the reason for the choice. The change in the image of the last company piece of a deep transformation to which Marissa Mayer has subjected the purple giant. The decision to announce the new brand on Tumblr very significant and impactful, wants to emphasize how much this last acquisition (that of Tumblr) is important and central for Yahoo announcing its biggest visual change on this platform, and not on its own pages.

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