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SMEs are more social, more than large companies

Small and medium-sized enterprises are not rigid, as many imagine. They are not afraid of the world of newer technologies, indeed. The social networks, which consider riba very much as kids, are viewed with great interest by the SMEs. Many have so far remained cold in the face of the explosion of social networks, at least when (…)

Small and medium-sized enterprises are not rigid, as many imagine. They are not afraid of the world of newer technologies, indeed. The social networks, which consider riba very much as kids, are viewed with great interest by the SMEs. Many have so far remained cold in the face of the explosion of social networks, at least when it is talked about in a professional context. The latest study by Ipsos and presented by Microsoft to its partners during the WPC (World wide partner conferece) tells a different story. The sample was of almost 10,000 users belonging to SMEs and large companies in 32 different countries. Large companies and SMEs already use social media tools for business or technologies that enable collaboration and corporate communication, such as intranets, videoconferences and social networks. However, both in large companies and in SMEs, social media are mainly used for communication between colleagues (7 out of 10 end users of the total sample), in smaller companies these tools are used to carry out a wider variety of activities, including communication with consumers, customers or suppliers and the search for consumers, customers and competitors. On the contrary, the end users of large companies are more likely to use social media to find an expert or information within their company.

There are still obstacles to adoption, both in large companies and in SMEs. In both cases, safety (71% of end users of large companies vs. 60% of those of SMEs) and the drop in productivity (58% in large companies vs. 59% in SMEs) are identified as the main risks .

The end users of large companies are more inclined to say that their IT departments can be a barrier to the use of social media (41% in large companies vs. 36% in SMEs)

In large companies it is more likely that the use of social media tools in the workplace is regulated due to concerns related to the corporate image (27% vs. 21% in SMEs) or data loss (25% in large companies vs. 22% in SMEs).