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Linkedin is 10 years old, here's how to win it in 5 moves

Linkedin is 10 years old and more powerful than ever. It takes just 5 steps to win it and improve your career

by Il TestI burn

Twitter: @IlTestardoBlog

Linkedin is 10 years old and more powerful than ever. It takes just 5 steps to win it and improve your career, an investment that takes time and ideas that will surely be repaid.The professional network was born in 2003 for many it was a challenge (if not a hoax) it reached 4,500 registered users after 1 month of life and today it boasts over 225 million subscribers. Truly a great success for the Founders of Linkedin! As for Italy, LinkedIn opened the first Italian office in 2011 and today there are about 4 million subscribers to our site in our country.

The online platform dedicated to work is renewed with so many new features, let's see: Curriculum vitaegraficamente richer, more interesting and more engaging: the latest news from LinkedIn. Under the motto of "Don't Just Say It, Display it" (don't just say but show ") the social network added a new feature that allows you to insert images, presentations and videos (but also audio) into the profiles, allowing you to show excerpts and examples of the work done, documents, showreeled more; also with the acquisition of PULSE, App that allows readers to browse articles from a large number of online sources, could also apply for a possible successor to Google Reader (which will close in July).

Despite all these news most Italians sign up on LinkedIn completely ignoring the tool's potential. The boom of subscribers of the last two years Italy due mostly to the effects of the crisis and all those who sign up do it as if they were registering on the umpteenth job search site, or in the hope of sending some emails of advertising spam to addresses acquired at low cost without considering the fact that this social and much more!


  • the social network that more than others focuses on a particular aspect of the life of its members: work. Where they started, where they are now and where they would like to work in the future together with their study experiences, the next formative commitments and the budgets of their companions and colleagues
  • the most widespread professional social network in the world, over 220 million people are registered.
  • the digital alternative of the business card or the curriculum: an online space where you can publish your current professional position, your education and your own professional experiences.
  • You can also create groups, create relationships, find new contacts, where you can check your identity online. to exchange ideas and information, these features allow you to get to know experts and leaders in a sector.

Here are 5 tips that could help you make your profile more attractive:

1. Decorate your profile like your resume (and not your bedroom)In a nutshell, this means: keep the profile page in order. It should be taken for granted yet, how many profiles are still around with sunsets, beaches, dogs, cats. But let's face it, who can really put a photo of a DOG on a professional network?

Update your job position, results and tasks. Don't forget to update the section on skills and expertises. Insert your professional skills, but also your human characteristics. In short, everything that can add value to your profile.

Check for spelling errors, that the dates of your past work experience are correct. Remember: consistency all over. Try to organize your profile in ordered sections, customize the URL of your page (just go to settings) and, above all, fill in the summary part (if you enter the right search keys, you'll be much more visible to those looking for profiles like the your).

2. Invitations and recommendations (the Mother always the Mother)How many times did your mother tell you not to talk to strangers as children? The same applies to Linkedin. Many are looking for the contact of strangers to expand their network. But connecting to hundreds of strangers will not help your network. The true value of Linkedin lies in the QUALITY of your relationships, not in the quantity. There is no rule regarding the ideal number of recommendations that should be had. An important point to remember is that not all recommendations are important. To achieve 100% profile completeness, you need at least 2 recommendations.

Use this tool, otherwise you might as well replace your profile page with a jpeg scan of your curriculum vitae. First of all, go through the profiles of all your colleagues (and above all: ex-colleagues) present on LinkedIn, even those with whom you have perhaps shared only a press conference or a single project. The word recommendation, in Italian, has a predominantly negative connotation, true, but in this case it is not a matter of getting a push, the recommendation must be as specific as possible and inform a potential employer about the absence of your working skills.

3. Interact with the communityObserving with religious dedication is not enough, passive behavior on LinkedIn does not reward!To maximize your chances, you need to get in touch with people you may not know, but who are a step closer to your dream job. Don't be afraid to contact strangers, be careful not to choose them at random, perhaps fishing among those belonging to your own groups. The same is true for the companies, thrown away, proposed, but do it wisely, without shooting a machine gun in the dark. The advanced search tool and the Companies tab will be very useful to you.

4. Do not Use LINKEDIN as it was FACEBOOK or TWITTER

If you decide to work on your personal brand, there are moments and places dedicated to the professional profile. Linked in a professional network and although it is important to also share personal content, do not transform it into a personal network. For that c Facebook.Remember one thing: a potential employer is not interested in knowing every single detail of your personal life, or knowing how witty you can be; however, if you encounter these details on your profile page, you could use them to get an idea (wrong, maybe) about what kind of worker you could be.

5. Take time to update your profile

Have you ever read an article, an email, a post with a terrible title? The summary of your profile has exactly the same effect. You must be extremely concise and specific. Intrigue people and encourage contact. Start expressing your personal branding. Tell your passions.You have completed a project you are proud of, you have changed jobs, have you met a new colleague to invite? Don't waste time: update your profile. The lesser risk linked to an obsolete profile of receiving offers that you may not be interested in anymore, the worst one, let the work of life slip away because you forgot to add a detail that some employer considers essential. If you really want to, you can link your Twitter account and spill everything on your LinkedIn profile page in real time.

Well, now that we know better Linkedin let's see how it behaves

Among social networks, Facebook the most widespread is confirmed with a large margin: 97.3% of web surfers use it. Twitter it is confirmed in second place used by almost one person in 3 (31.7%). In third place is ranked Linkedin (16.1%), less widespread e Pinterest (4.5%). Facebook is used above all to look at the activities and photos of one's friends (almost all of the subscribers do it: 91.2%) and to keep in touch with their friends through comments (89.1%). 69.2% share their photos and videos, 68.1% chat with friends, 68.1% keep up to date on events / meetings, 60.4% watch and listen to videos, 57% share links, music and videos. More than half of the participants sign up for pages on characters and subjects of their interest (55.5%), meet new people (54.8%) and share what they think and do on their wall (52.2%).

The fact that social platforms have weight even in professional life is demonstrated by Linkedin. The preferred tool becomes PerFacebook when employers search in the academic or university world for the first time to announce themselves to the world of work. Facebook is more and more into the graces also of the head-hunters.

From a study conducted by Potentialpark at a global level on a sample of 30,000 students from 500 companies based in America, Europe and Asia, the European Linkedin level is preferred compared to Facebook, 48% of respondents consider FB the wrong place to look for work .While over 33% of European companies surveyed have opened a Facebook page dedicated to recruiting new players, most of them have over a thousand fans.

At this point it seems clear that the gap lies in the number of people who surf and access social media, with a net advantage of Facebook (800 million).The decision is yours, but in doubt, everybody is constantly updated and you never know.