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Apple: tablet share drops 50%

Apple loses ground in tablets. The Android world is advancing at a brisk pace. In one year, Apple's market share has practically halved, rising from 60.3% (second quarter of 2012) to 32.4% (third quarter of 20123). According to IDC data The number of iPads sold between April and June 2013 (…)

Apple loses ground in tablets. The Android world is advancing at a brisk pace. In one year, Apple's market share has practically halved, rising from 60.3% (second quarter of 2012) to 32.4% (third quarter of 20123). According to IDC data The number of iPads sold between April and June 2013 was 14.6 million, against 17 million in the previous three months. Apple suffered from the lack of a new launch, which in 2012 had put sales on the turbo, but more. The tablet market may be saturated. For the first time the units sold are down overall. In the second quarter (April, May, June) of the year the number of tablets decreased by 9.7% compared to the previous three months, the merit of Apple's downturn. Samsung, on the other hand, reported 277% growth in a year, from 7.6% to 18% in market share with its 8.1 million units sold in 3 months. In third place is Asus (2 million units and 4.5% of the market), followed by Lenovo (which stands out for having exceeded the fateful share of one million units) and Acer. The interesting thing that the market leader Other. The minor brands hold 38% of the sector and are up 126%. It means that there is a demand to which the top 5 producers in the sector have not responded. According to IDC, Apple's numbers will improve in the autumn when the new iPad will be launched, this not only to increase sales of the Apple but will also improve sales of competitors, as happened in the past. also expected a new Kindle from Amazon and this should bring new life to the sector even for many you see the first signs of saturation. In the big slice of the "Others" tries to emerge Microsoft with its Surface. Recently it has also cut the prices of the top model The Surface RT that in the US is sold for $ 799 (for the 64 GB model). One of the problems encountered, and on which Microsoft is working, the battery autonomy that is perceived as a limit especially for business use.

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