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iTunes, + 84% of turnover in a year

The turnover of iTunes grew by 84% compared to last year. This is the estimate presented today by comScore Networks, one of the most important companies in the world in the field of Internet usage measurement. The figure refers to the first three months of the current year, compared with the same period last year.

ComScore derives the figures from a traffic analysis of one million customers who consented to analyze their browsing and shopping habits based on which it deduces that the number of transactions increased by 67% plus an increase 10% of the value of each purchase. This would be the result of a very significant increase in the number of visitors to the online sales site; from November 2005 to 2006, the number of unique visitors increased from 11.2 to 20.8 million, a leap forward of 85%.

That iTunes does not lose traffic, contrary to what has been claimed by some media over the last few days, but gains, Gene Munster, one of the most attentive and keen analysts specialized in the field of technology, also supports it. Munster quoted by Notable Calls, estimates a + 78% increase in sales of iTunes songs between January 2005 and September 2006, a percentage not much different from that established by comScore Networks. According to Munster between January and September 2006 the number of songs sold each week was 10.4 million, in the same period of 2006 it was 18.5 million.

Munster identifies a trend that may have deceived Forrester who had, as is well known, drawn up the report from which the catrastrofisci articles were inspired: the decline that occurred between the first half and the second half of the year. Second Muster December iPod sales influence iTunes shopping for a while, prompting customers to buy music. Subsequently, in the second half of the year, sales fell due to the termination of the new effect. This happened both during 2005 and in 2006. Munster expects for the beginning of 2007 a new growth trend due to iPod sales on Christmas.