by Francesco Marino The small world. In reality great, but relationships bind people ever closer. The steps necessary to get in touch with anyone have been greatly reduced, and at a speed never observed before; if once the degrees of separation were six, today they are less than (…)
by Francesco Marino
The small world. In reality great, but relationships bind people ever closer. The steps necessary to get in touch with anyone have been greatly reduced, and at a speed never observed before; if once the degrees of separation were six, today they are less than three. To be precise, there are two and a half, as the title of the book by Domitilla Ferrari (journalist and social media strategist) says, published by Sperling & Kupfer, which could also have entitled Lamicizia, a raw material (title of the first chapter), because of this that speaks .
Not a manual, but when you read it you get the feeling that it can be useful on many occasions. There are two methods to read it, from the beginning to the end or by jumping from here to there. A bit like the Young Marmot Manual: wherever you turn it, you will always find something interesting. And this right from the presentation: When you need advice, an opinion, but also just an encouragement to continue in your choices, to whom do you turn? Your mom, your husband-boyfriend-partner, unamica, a friend, your brother are the core of your network. And I call it a fan club. We all have one. And if you want to change jobs, life, city? The closest bonds are not enough. You have to widen the possibilities of confrontation and even of confrontation: you have to talk to more people, meet different opinions than yours. You have to widen the network, go beyond the so-called weak links along the links of a chain that can go on forever.
There are many passages that could be quoted to understand the tone and objectives of the book. The value of your network is not given by the number of people you know, but by those who respond when you need it. So, if you are reading this book because you want to take advantage of sharing, I expect you to be willing to share time, talents, skills, information and ideas with others and for others.
The idea that sharing does not take away, that the network is us and there is no distinction with real life: real life that uses other means. Of course, networking does not mean being digital pimps, on the contrary … it would be unmasked in a second (or, better said, in a tweet). We need to do it only if we really like it, because to have the support of the network to be sincere an essential condition: what sense would it ask for support, advice, support and pats on the back for things (or feelings) that do not exist? The style is that of @Domitilla on Twitter: the book is a reasoned extendend-version, a directors cut with all the cut scenes and sources of inspiration. She, as always, precise (almost to fussiness), orderly, determined in every line to teach something, and in the end she succeeds. Two and a half degrees of separation is the book for the generation that has chosen to open up to the network, indeed, to be a network.