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Printing is one with the Web

Print is worthwhile and not just because it is one of the most ecological resources in the world. It is convenient because the new tools are much more than printers. Already today Luca Motta, (in the picture) explained PPS, Printing Category Director, HP prints itself in a very different way than in the past. The evolution of contents has led (…)

Print is worthwhile and not just because it is one of the most ecological resources in the world. It is convenient because the new tools are much more than printers. Already today Luca Motta, (in the picture) explained PPS, Printing Category Director, HP prints itself in a very different way than in the past. The evolution of the contents has led to a change in the press that today is all one with the Internet. Directly from the mobile phone can be transferred the information on the sheet of paper, just as big data is creating new information to be displayed at best on the card. In the coming years these changes will be even more intense, we must imagine a print capable of interfacing with any device. Thanks to Nfc (Near field communication) technology we will be able to send the data to be printed to any printer, just skimming it. Especially the print will become more and more personalized, both at home and in the offices, it will be the user to decide on formats and modes. The technology that emerges in this connected link-jet panorama, on which HP is focusing a lot.The only technology that allows a very high quality explained Motta but also a great productivity for the offices, record speed and low management costs. On the other hand, the large analogue industrial printing systems are in fact gigantic ink-jets, in which the liquid color is poured (with various instruments) onto the page. HP focuses on its PageWide array technology. In practice, it is a print head as wide as the entire sheet, which remains immobile, the sheet moving and passing under the infinite micro holes. This allows to significantly improve the speed (without losing in quality), to reduce the noise (reducing the moving mechanical parts), to guarantee greater reliability (because the more complex element does not suffer stress). This technology has allowed the ink printers -Jets from HP to be used in high-productivity environments, also reducing electricity consumption, because it is not necessary to heat the great elements typical of laser technology at high temperatures. The evolution of printing is not just about the hardware, but the very concept that especially in companies, it will always be a service. The documents we work with are now hybrids, Motta explained, some are born on paper, others are natively digital, but all must enter the workflow of companies and printing systems will have to be increasingly integrated. in an environment with a software intelligence capable of governing these different documents and maintaining them and efficiency in every stream. Printing increasingly as a service, as an element of a wider environment. For this reason, MPS will become increasingly important, namely Managed print services. HP has been offering this possibility for some time now, underlined Motta today, even for small businesses, to transform printing into a highly personalized service in which the customer can save costs and have many additional features.