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"Overcome your borders, enter social media"

by Marco Lombardo * * Style Director – Il Giornale Put Facebook in the hands of a mother of four and you will necessarily balance the budget. This must have thought of the most famous social network in the world when it chose Nicola Mendelsohn, a charming English lady who for many years was divided between (…)

by Marco Lombardo ** Style Director – Il Giornale

Put Facebook in the hands of a mother of four and you will necessarily balance the budget. This must have been thought of by the most famous social network in the world when it chose Nicola Mendelsohn, a charming English lady who for many years between work and family with great skill for Europe: Four days as a manager, three with the boys. But now it's not like this: I work full time. Nicole arrived in Milan, at Bocconi, as part of a meeting to talk about what Facebook can do for business: because Facebook and not just Facebook can do a lot for business. In practice: the trend such that, according to Nielsen data, the Internet will become the second world media with an estimated weight of 19%, behind only TV (51%). And again: the social networks are generating a positive impact on the limping Italian economy thanks to the exponential spread of the mobile ". What Miss Mendelsohn confirms in a face-to-face after the morning at Bocconi: Your country is one of the strengths for Facebook in Europe, just think that the wealth produced here estimated at 2.5 billion dollars, with an induced one involving 33,000 new jobs. These are numbers that must make companies reflect: Facebook is a real opportunity. But how to do business with a social network? Or: how to make it clear that Facebook is not (only) a game? Our goal is to tell the realities that, thanks to the web, have built their business. I can tell you, for example, about a small company based in Puglia and that in two years has been able to publicize its service activity to make itself known in the world. All this thanks to the possibility of reaching targeted users and with the result of quickly increasing revenue by 20 percent and subscribers by 30 percent. It takes passion and intelligence, and above all the advice to stop thinking local to start thinking global. The business cannot remain within limited boundaries and Facebook, with its abundant billion subscribers, a stage to be exploited.In short: the key words are investments, advertising and marketing, all sectors in which Facebook in Europe and above all in Italy has invested, seeking new skills to be made available to a market now in unstoppable expansion. The virality of a social network like ours is part of modern business: you think that around the world there are 5 billion mobile phones, more than toothbrushes. Unbelievable, isn't it? These days it's not much, so it's credible that this is just the beginning: The rapidly changing world and having a smartphone today means having enormous power in your hands. For companies it is enough to know how to exploit it, and believe me: by making the right moves, the accounts are finally balanced and the money can only multiply. Mom's word. And above all as a manager.