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Difference between public relations (PR) and marketing

Marketing

a commercial activity that aims to promote, advertise and sell products and services of the company. On the other hand, the public relations or commonly called PR they are a communication process; in which the company seeks to build such a relationship between the company and the general public, which mutually benefits them.

Nowadays, people find it difficult to distinguish marketing from public relations (PR), due to the emergence of social media, which fill the gap between these two. However, they are two different concepts.

While marketing is primarily concerned with the promotion and sale of the product, Public Relations (PR) aims to create and manage a favorable image of the company among the public.

Comparative graph

Basis for comparisonPublic Relation (PR) Marketing
Sense Public Relations (PR) refers to the process of maintaining positive relationships and managing the flow of information between the company and the general public Marketing defined as an activity of creation, communication and supply of products and services of value to customers.
involves Company and brand promotion Promotion of products and services
Function Staff function Line function
Average earned Paid
Public Public Target market
Focus on Building trust Make sales
Communication Two-way One way

Definition of public relations

Public relations is defined as an act of management of the dissemination of information between the company and the general public. a process in which an organization acquires visibility to the public through third-party approval, in which news or other topics of public interest are used to share the organization's positive stories. Examples include newsletters, press conferences, featured stories, speeches, public appearances and other similar forms of non-paying communication.

Public Relations aims to inform the public, investors, partners, potential customers, employees, customers, to influence them in order to have a positive perspective on the company and the brand. To build trust and a strong public relationship with customers, the organization can also participate in activities such as donations, arts support, sporting events, free education, etc.

Definition of marketing

Several people have defined marketing in various ways. Some call it product or service shopping, others call it merchandising, while others refer to the sale of the product. In the true sense of the word, shopping, merchandising and sales are all covered by the activity known as marketing.

Marketing is a management process, which involves the purchase and sale of products and services, which includes all the activities that involve the passage of the product from the concept to the customer. Product design, storage, packaging, transportation, delivery, advertising, branding, sales, prices, etc. They are all part of the marketing activities. In short, marketing is all that a company does to acquire and retain customers.

Key differences between public relations and marketing

The following points are noteworthy with regard to the difference between Public Relations (PR) and Marketing:

  1. The process of maintaining a positive relationship and managing the flow of information between the company and the company in general called Public Relations (PR). The range of activities that includes the creation, communication and supply of products and services of value to customers is called marketing.
  2. The public relationship implies the promotion of the organization and the brand. Although, in the case of marketing, the promotion of products and services offered by the company to its customers, made.
  3. Both marketing and public relations are part of the management function, in which marketing is a line function, whose contribution to the direct line of the company. On the other hand, public relations are functions of the staff that help the organization indirectly to achieve its goals and objectives.
  4. The report publishes an earned means of communication, namely free media with which the organization obtains publicity through third party approvals such as word of mouth, press conferences, press releases, speeches, etc. Unlike marketing, whose media foundation, which includes radio, television and printed advertising.
  5. Public Relation covers the entire public in general, while marketing activities are oriented towards a target audience.
  6. Marketing aims to convert buyers into buyers, ie to create sales. On the contrary, the public report aims to create trust and maintain the reputation of the company.
  7. The report publishes a two-way communication. On the contrary, marketing is a monologic activity, which implies only one-way communication.

Conclusion

Marketing activities are under the full control of the organization, while public relations are under the control of the organization and the external part, ie the media. The concept of marketing is broader than the public relationship, as the latter is part of the umbrella of the first. Therefore, both are complementary and non-contradictory strategies.