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77Agency speeds up the web business with Akamai

77Agency born in 2003 from the union of 4 youngsters under 30, already protagonists of the origins of the Internet economy in the UK, having created and directed one of the most important British online brokers (IMIWeb, today Iweb) and having worked on the stock exchange listing of one of the major financial portals of the United Kingdom (Interactive Investor, subsequently restructured and sold (…)

77Agency born in 2003 from the union of 4 youngsters under 30, already protagonists of the origins of the Internet economy in the UK, having created and directed one of the most important British online brokers (IMIWeb, today Iweb) and having worked on the stock exchange listing of one of the major financial portals of the United Kingdom (Interactive Investor, subsequently restructured and sold to AMP). 77Agency is the largest Italian independent agency specializing in the development of technological communication solutions on the main search engines (Google in particular) and on Social Networks (Facebook in particular): it offers specialized web marketing and digital advertising services to companies wishing to carve out their own space in the online market, responding to a need originating from the extraordinary development of the Internet in recent years. 77Agency, today, one of the independent New Media Marketing agencies with the highest growth rate in Europe; employs over 120 people of 16 different nationalities and represents a truly international reality. About 35% of the technology development team, both proprietary and aimed at customers.77Agency was one of the first three Facebook API Vendors in the world and the only Italian agency in possession of 3 out of 4 badges within the Strategic Preferred Marketing Developer program. From September 2012 it became part of Facebook's Strategic PMD program, open to only 12 companies in the world, and also one of the first independent agencies in Italy in terms of budgets managed in Google campaigns, as well as being a Google Adwords Certified Partner. 77Agency specialized in providing search engine marketing services, social media marketing, management and consultancy, search engine optimization, performance based networks, digital PR CRM, DEM. Together with these services, dedicated above all to new customers acquisition and brand awareness, the agency adds to its offer its experts in web design / usability, development for web and mobile and hosting services. 77Agency – explains Fanoel Nerini, IT director of the company – has an advanced proprietary technology. Our commercial solutions Social Ads Tool (SAT) and All in One Social, based on the API of Google, Facebook and Twitter, are used daily by both our account managers, both from professionals of other agencies to manage and analyze online advertising campaigns. just to support the tracking module of SAT, 77Tracking, which in 2009 77Agency started to rely on Akamai acceleration services. A few months later, in 2010, we successfully proposed Akamai as a solution to the serious stability problem that plagued the website of an important Italian culture brand – continues Nerini -. Following the deepening of his knowledge on Akamai products, 77Agency understood how fundamental they were for a company that intends to operate effectively on the web. Since 2011, 77Agency has therefore become part of the Akamai NetAlliance Partner Program and is now enabled to resell its services in Italy, the United Kingdom and the Netherlands.

With the addition of Akamai to its portfolio of services, 77Agency can offer its customers 360-degree support for their web presence. a recurrent scenario in which a potential customer initially turns to 77Agency only for online marketing activities, and then continues with commissioning the entire re-development of its website accelerated by Akamai.

Amedeo Guffanti, Partner and General Manager 77Agency, guides all the activities of the agency and, with its teams, studies the combination of the best digital solutions for customers. As part of these activities – he says – 77Agency recommends Akamai to its customers, in order to achieve the maximum improvement in performance in the mix of digital solutions proposed. With the same budget, Akamai makes a better performance possible. Compared to the traditional system integrators authorized to resell Akamai, 77Agency adds its know-how in the world of new media marketing and social media. in fact it is rare that the agency proposes Akamai as a stand alone service; more frequently, acceleration (Aqua) and safety (Kona) solutions are integrated into broader proposals, able to cover the entire online strategy of a company. Through the use of Akamai – Aqua guarantees that the timing of site uploads are reduced to a minimum. This factor has a positive influence, reducing users' bounce rate and increasing their click through rate. Seen from the perspective of online marketing campaigns, having a low bounce rate and a high click through translates immediately into a greater return on the investment of the advertising budget. Through the use of the Akamai Kona product suite – underlines Nerini -, we provide our customers with guarantees of protection against DDos attacks and attacks at the application level (SQL Injection, Cross Site Scripting, etc.) or DNS.

Kona solutions represent the natural evolution for customers who already use acceleration services and are a perfect complement to the offer of 77Agency hosting services. All technicians and system administrators are certified with Akamai, Microsoft and Linux. The Aqua solutions, on the other hand, already offer a level of protection against DDos attacks, preserving the usability of your site even during those up to 124Gbps of maximum capacity. With the addition of Kona, then, you have at your disposal a real cloud firewall, configurable at a granular level to filter only genuine traffic and block potential attackers. Kona also offers the possibility of making the server on which your site is hosted 'invisible' on the Internet, virtually reducing the chances of a direct attack to zero. Just recently, an important network of portals dedicated to tourism services (reservations for flights and cars) and already 77Agency customer with Aqua, has decided to add Kona to get more complete protection from the increasingly frequent DDos attacks.Our customer portfolio is very diversified – explains Marco Corsaro, founder and managing director of 77Agency -. Over the course of ten years, the agency has developed strong expertise in various sectors, including finance, insurance, publishing, tourism, health & beauty, gaming, gambling, automotive and online retailers. 77Agency represents a point of reference in Italy for those who want to adopt Akamai services, because not only able to carry out implementations of Aqua and Kona through its specialized technicians, but also to help their customers analyze which are their specifics goals on the web and ways to achieve them. It also helps them to understand what security risks they are exposed to and to estimate what the economic consequences could be in the event of an attack. Based on these assessments and the available budget, 77Agency can then propose the Akamai solution best suited to the specifications needs. To learn how Akamai technology can improve the marketing mix of online activities and ensure a better return on investment, you can contact the 77Agency Team: +39 02.4953.2705 or [email protected]