Mistakes on social media are called #epicfail and are bad. Valentina Falcinelli, CEO and founder of Pennamontata, wrote a useful e-book on epicfail.
After all, we've always asked ourselves: what does a copywriter do? On the Pennamontata website they explain it this way: a copywriter writes well, well absurdly; find the best words and create content that captures attention. A bit like a chef: he has ingredients, makes a recipe, a plate and serves. Today this word restaurant is the world because, thanks to social networks, anyone has a global stage at their disposal. This boundless audience makes itself heard (and loudly) especially when it's wrong, only that the errors on social media are called #epicfail and they hurt. Valentina Falcinelli, CEO and founder of Pennamontata, wrote an illuminating e-book on epic fail (and on the remedies followed in the most famous cases). It should be a clear rule to everyone from the times of the Fourth Power of Orson Welles: what you write has an effect, always, even if you don't realize it. Social networks have only made the immediate and public effect. But the errors, even those of others, must serve to improve and so much to learn from those who, like Valentina, have competence, passion, consistency and not only love, but study social media and communication A passion that comes from afar.
Let's start at the beginning: what did you dream of becoming a young girl?
As a child I dreamed of being a benzinaia. I swear. I cultivated this velleit, but I also enjoyed drawing storyboards and advertisements (or complaints, as I called them at the time) invented by me. Then I grew up and, after passing the mom, mom phase: when I grow up I want to be a flower girl, I realized that that passion for complaints had to be something bigger than me. In fact today, looking back, I can say that in my veins there has always been blue ink.
When did you discover the Internet? Remember the first link?
I don't remember the first connection. I remember very well, however, the noise that emitted the modem (equal to the braying of a donkey); I remember the first mailbox on Libero and the Lycos search engine (Lycos, go get it!). And I remember well that, in the past, I used mIRC chat. It seems like a lifetime
How do Italian companies communicate online? Are we black sheep, geniuses or neither?
Good question. I don't like to make a bundle of grass, so I tell you we're not geniuses and we're not even black sheep. Or rather, there are purple cows here too, just as there are companies with infinite human and economic potential that have no intention of differentiating, daring, doing things better. I worked with both types of reality: for the startup with a thousand ideas, aware of its possibilities and the potential of the web, as well as for the big company with a fear of making mistakes, changing and renewing itself even greater.