Facebook invests in videos and in Facebook live streaming: the social network has already signed 140 contracts for more than $ 50 million with publishers and VIPs
Facebook invests in videos and in Facebook live streaming: the social network has already signed 140 contracts for more than $ 50 million with publishers and VIPs inviting them to create videos for Facebook Live. The Wall Street Journal reported citing some sources, according to which the company has already signed 140 contracts for more than $ 50 million. CNN and the New York Times are among the signatories. The terms of the contracts are different from one another, but it seems that the agreement with BuzzFeed is the most valuable ($ 3.05). Among the celebrities we find the Seattle Seahawks quarterback, Russell Wilson, chef Gordon Ramsay, star as Kevin Hart and Deepak Chopra but also famous Youtuber and institutions with the American Museum of Natural History in New York. Who signed signed up to produce a number of videos using Facebook Live streaming. The payment of publishers depends on how broad their audience is and how many videos they produce. The Facebook Live platform was open to all users at the beginning of this year. Facebook may want to exploit these celebrities to launch the service, so as to insert us then publicity. The first experiments with the live streaming platform showed the enormous potential of the platform. In May, for example, that of Candace Payne, an American woman who published an exhilarating video wearing Chewbacca's Star Wars talking mask, became a case. The four-minute video was viewed 157.6 million times, and she became a star.