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Warner Music: differentiated prices are the future

diciembre 4, 2019

That Warner and Sony have long been on a collision course with Apple for music sold online on the iTunes Music Store was suspected by many, now direct confirmations arrive.

At the Goldman Sachs Communacopia XIV investor conference at the Grand Hyatt in New York City, Edgar Bronfman Junior, CEO of Warner Music Group, replied last Thursday (41 minutes and 36 seconds in Real or Win Media format) to the charge of greed that Steve Jobs had tied to music publishers who are pushing for differentiated music prices on the iTunes Music Store (partly already happening in Japan).

"It is the market that has to decide on the price and not just one retailer, to my knowledge there is not a single content that does not have a variable price," says Warner's managing director, who continues: "the songs are not all created the same, some songs should cost 99 cents and others more, I don't want people to think 99 cents is a thing of the past. "

But the most profound truth transpires from the continuation of Bronfman's statements: “we sell our music through the iPod but from the sales of the iPod we do not receive any earnings, we want to be able to participate in such gains and we would not want the concept that our content has just a promotional value ".

A Spectral Advantage expert noted that at the time of signing contracts with Apple the majors did not realize that the single-song sales model would earn little to the music industry, forced to spend a lot of money on entire albums traditionally sold on CD.

"We are the weapons of battle between music players that are fighting Samsung, Sony, Apple and others," said Bronfman.

At Warner they should perhaps reflect on the fact that excellent portable music players sell digital music while excellent music would not necessarily sell portable music players.

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