Published Zebra's Retail Vision Study 2017, which reports the results of surveys submitted to 1,700 retail executives.
Published the Zebra Retail Vision Study 2017, which reports the results of surveys submitted to 1,700 retail executives from North America, Latin America, Asia Pacific, Europe and the Middle East. In summary, these are the most interesting data:
70% of retail executives globally ready to adopt the Internet of Things to improve retail customer experiences. 73% of retail retailers consider the big data management as important or business-critical for their operations. 78% of retailers claim that lintegration of commerce and in-store experience are important or business-critical so that a comprehensive experience can be provided to each customer. 87% of retail retailers implement mobile sales outlets (mobile point-of-sale – MPOS) by 2021, allowing you to scan and accept payments by credit or debit card. 90% of retailers will increase the possibility of buy online, but with in-store pick-up by 2021.
Respondents represent a broad spectrum of those retail, retail, segments including: specialty stores, department stores, clothing dealers, supermarkets, electronics stores, home stores and grocery chains. The interviews were completed in 2016 by Research Now and Qualtrics.
By 2021, retailers are planning investments in areas such as: Internet of Things (70%), machine learning / cognitive computing (68%) and automation (57%). The goal of retailers within the next 5 years – to manage these technologies in order to provide a real-time customer experience. Relying on the Internet of Things will bring greater visibility into supply operations, to eliminate the phenomenon of stock exhaustion, optimizing product selection based on customer preferences. The predictive system of machine learning and automation will help the customer experience and improve warehouse management.
79% of North American retailers are investing in IoT technologies, for automatic verification of automatic inventory and thanks to sensors. One of the key areas that retailers are analyzing and changing supplier performance. 72% plan to reinvent their supply chain thanks to an automated real-time visibility and to sensors and analysis tools based on the IoT.
LIoT will play an increasingly important role in terms of security and control all operations, also managing marketing operations based on geographic criteria. By 2021, almost 79% of retailers will be able to customize the visit to the store by of customers and most of them will know when a specific customer will be in the store. Retailers plan to participate in micro-location testing in the next four years and then decide whether or not to adopt these technologies for their main retail operations.
Retailers are trying to prepare to keep pace with Millennial's technological preferences that – having eclipsed the Baby Boomers now represent the world's largest trade group and will account for 75% of the global workforce by 2025. Zebra believes this group was born between 1980 and 1995 is the first true generation of digital natives who use technology naturally and who have high expectations of the Internet and what can be done online. In order for the omnichannel support system to be put into practice, the accuracy of inventory reaches 90% in order to improve the customer experience. Eight out of ten consumers use their smartphone shopping in the store, just as if they used the sales assistants in the store.
THEconsumer cart analysis, segmentation and centralized customer data collection are the main initiatives undertaken by retailers.