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How to create work through the Web

diciembre 1, 2019

5 million jobs will be lost by 2020, due to artificial intelligence, but work can be created across the Net in new ways

Can work be created through the Internet?wef_future_of_jobs-how to create job5 million of jobs will be lost by 2020, due to artificial intelligence, robotics, nanotechnologies and other economic and social factors that will erase the need for human workers, but through the Internet you can create work, in new ways.According to the report Future of Jobs published by the World Economic Forum, however, these same technological advances will create 2.1 million new positions.

of Emanuela Zaccone

5 million jobs will be lost and 2.1 million will be created … if the proportion between the two numbers can lead to pessimism at a first glance, instead it is preferable to observe this change in perspective, as an opportunity to activate virtuous circles of mutual collaboration and formation , a positive breath to create work with through the Net.

Create work with through the possible network

In fact, we live in a historical age in which, as is evident, national borders have been broken down, the Internet has given access to knowledge, contacts, potential previously unimaginable. But if the technological list seems to be the most relevant, the brief history of the network shows how the human factor is its heart and engine. Social networks have radically changed the way we connect, share ideas, moments in our lives, news, as we witness reality, constantly. We have helped create the largest encyclopedia in the world, Wikipedia, we have access to highly specialized and prestigious online courses through Mooc platforms such as Coursera. In short, the Internet enabled us to become users of knowledge, but not only. We are also distributors: when we write or modify an entry on Wikipedia, we retweet a news item, we publish a tutorial on YouTube, what we are doing to contribute to the activation of a positive circle of dissemination of knowledge.

Share knowledge to create work

What then could be the role of the Internet and of each in creating work and jobs? Or even to stem the expected job loss for the coming years? What would happen if we gave back the privilege of having received some training, sharing it with those who did not have the same opportunities and also guiding others in this process? In other words, what would happen if we became mentors as well as creators and distributors of knowledge? Above all, how to implement such a project in a context where time is the most precious resource? One of the factors that could probably push remote working towards similar processes. For decades we have seen the displacement of call centers, factories and local offices in countries with lower labor costs, bringing a benefit to these places but not actually offering the opportunity to access positions and knowledge of a certain level: in other words, in many cases, these are jobs that do not require high specializations and are easily interchangeable.

Remote working

The remote working instead it offers anyone, all over the world, the possibility to access qualified and qualifying jobs. If a logic of this type is combined with the offer of an equal education – a sort of remote mentorship – then you are not simply bringing work but educating yourself. What is the first thing you try to do after or during the university experience? In many cases an internship is sought, to learn alongside those with more experience. So we think of remote working and remote mentorship as a sort of distributed internship that can generate real change through digital tools. Bringing work and knowledge also means, from the companies' point of view, being able to have access to a pool of potential workers which knows no national boundaries. Provided, of course, that there is also a growing diffusion of access to the Internet, an aspect which is absolutely not obvious but on which numerous efforts are concentrated.

Collaborate and share also for work

Reasoning in the perspective of a mutual collaboration, supported by a concrete commitment of governments, institutions, private bodies to enable access to the Net to those who still cut it off, would mean to activate instruments of mutual collaboration that would limit the danger that those who are not able to adapt to the changes imposed by the Fourth Industrial Revolution risks being left behind.We live in an age where the responsibility of our progress as a society is also in the hands of each of us and in our willingness to share the knowledge we have acquired. In the Digital Transformation combination, the real boost to evolution and to change enabled by technology but achieved by people.

RESOURCES

Internet has enabled us to become users of knowledge, but not only. We are also distributors. What then could be the role of the Internet and of each of us in limiting the expected loss of work for the coming years? What would happen if we became a mentor network?

What is the first thing one tries to do after or during the university experience? In many cases an internship is sought, to learn alongside those with more experience. So we think of remote working and remote mentorship as a sort of distributed stage that can generate real change through digital tools.

We are in a historical moment in which the responsibility of our progress as a society is also in the hands of each of us and in our will to share the acquired knowledge.

* Social TV Entrepreneur, Social Media Strategist & Analyst Digital Entrepreneur, Co-founder and Social Media Strategist of TOK.tv. He has over 7 years of experience as a consultant and lecturer in Social Media Analysis and Strategy for large companies, startups and universities. 2011 completed a research doctorate between the universities of Bologna and Nottingham with a thesis on Social Media Marketing and Social TV.


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