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UX and texts: how they must change for the mobile

noviembre 29, 2019

If you don't want to lose readers, don't waste time: immediately review the UX of your content to be mobile-first. Here are some useful tips for you.

If you don't want to lose readers, don't waste time: immediately review the UX of your content to be mobile-first. Here are some useful tips for you.

of Valentina Falcinelli

Short and fast, punctual and precise: this is the nature of the texts for the mobile. Yes, because today the vast majority of people access content through mobile devices (as shown by the graphics).ux mobile textsAs the Nielsen Group, a global giant in the field of usability, also shows us, readers can understand short and simple texts both on mobile devices and computers, but slow down when faced with difficult texts on mobile. In this regard, the team of Nielsen reminds us that to best structure our content for mobile readers, we must:

AIMING AT BREVIT

Short and rhythmic sentences; concise periods. I can't help mentioning the famous phrase of Blaise Pascal: I wrote more than usual because I didn't have time to make it short. Shortness requires time, care, attention: be concise and effective. Do it for yourself and for the reader. Eye, for: brevity does not mean writing little and badly. It means writing well, very well, and right.

UX: GIVE PRIORITY TO INFORMATION

Especially when the texts are long (from 1,000 words upwards), we must give an order to the contents presented, bringing up the most salient ones. Make front loading (move important contents to the left) and up loading (bring them up) and your readers thank you. In addition to these two suggestions from Nielsen, I want to give you another pair myself:

CREATES MAGNETIC INTRODUCTIONS

The attack of your texts must capture the reader's attention, it must intrigue him and make him understand that it is really worth continuing to read. Especially on mobile, remember one thing: you have a few words available. Use them all! Give the best of yourself.This does not mean saying everything and saying it right away, but, for example, working with cunning by entering interesting information, s, but not the most interesting ones.

BREAK THE TEXT

When you happen to write very long articles, remember to break the reading from time to time by inserting images, bulleted lists, quotes, gifs, videos. In short: create rhythm. It allows the reader to detach himself from words for a moment and to catch his breath with something equally useful and interesting, but less, so to speak, challenging. Review your contents and the structure of your newsletters and blog posts. Ask yourself: Are they meant? also (and above all) for the mobile ?. If the answer were to be No, don't waste time: you'll end up losing your readers.


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