The Facebook Journalism Project started in January: the first six months, told by Campbell Brown, Head of News Partnership and Fidji Simo, VP of Product
The Facebook Journalism Project started in January. Here is a first assessment and the objectives that have been achieved in the last six months. Work, as he explainsCampbell Brown, Head of News Partnership and Fidji Simo, VP of Product, focused on the three lines of the Facebook Journalism Project:
- Collaborative development of information products
- Training and tools for journalists
- Training and tools for all
Since the launch of Facebook Journalism Project the social media has met 2,600 publishers, from all over the world, to open a dialogue on the way they use Facebook solutions and on what improvements could be made to better respond to their needs. Facebook explained how their products work, such as News Feed and Instant Articles, so that publishers can use them to the fullest.
Instant Articles improvements
Facebook has introduced some updates for Instant Articles starting from the valuable feedback collected thanks to the comparison with the partners, including:
- Call to Action Button to bring users to register via email and Like to the Publishers' Pages in order to encourage the loyalty of the reader, the experimentation of a Free Trial and the installation of the mobile app. Thanks to the Call to Action button on Instant Articles, it appears that over the last year more than 2 million e-mail registrations have taken place, with a growth rate of more than 25,000 per day among all publishers on Instant Articles.
- The ability to support simultaneous publishing on Google AMP (Accelerated Mobile Pages) and, soon, on Apple News through Instant Articles SDK (software development kit).
- Better opportunities to monetize advertising thanks to greater flexibility.
- New advertisements in the Related Articles section of the stories.
Publishers have been able to see the value and impact of this work and consequently are increasing the adoption of Instant Articles which currently make publishers more than $ 1 million a day, through the Facebook Audience Network and in the last 6 months the RPMs (Rotational Product Manager Program) from Facebook Audience Network in Instant Articles have increased by more than 50%. "We are excited about this and will continue to invest in Instant Articles: more than 10,000 publishers worldwide use Instant Articles, with growth of more than 25% in the last six months alone. More than a third of all clicks on Facebook articles take place on Instant Articles, "he saidCampbell Brown
Subscriptions in Instant Articles
Facebook working on a tool to support subscriptions within Instant Articles and “we hope to start testing it with a small group of partners by the end of the year. Our partners have identified support for the business model based on subscriptions as a top priority and therefore also become a priority for our teams. There is no valid subscription model for everyone, so we are working closely with different partners around the world to determine what a potential solution could be ”, said Campbell Brown, Head of News Partnership and Fidji Simo, VP of Product,
As with any new product, we will have to continue to fine-tune it to make it work for both users and publishers on Facebook. We will continue to listen and welcome the feedback that our partners will want to provide us in the coming months.
Ads in videos
Facebook has also announced that all enabled publishers can now earn through in-stream advertising videos within their websites and on their apps via Audience Network. In the United States, tests for Ad Breaks began on video on demand on Facebook, now the test is expanding to nine countries, which will be active within the first half of next year.
Facebook improved the Rights Manager, the tool that can help publishers manage and protect their videos on Facebook.Rights Manager is now easier to use and allows publishers to set up automated rules to act on matches, if we find the same videos on FB.
Branded Content or Sponsored Content
Within its Facebook Journalism Project, FB has released updates for publishers and authors who post and share sponsored content: the sharing of sponsored content on multiple Facebook Pages is allowed, the policy and guidelines are simplified and the braded content tag is updated with the addition of the term Paid in the post. In response to feedback from partners, FB is also conducting tests with a small group of publishers focusing on sponsored content that is not editorially influenced by the sponsors. As part of this test, FB is evaluating alternatives to the current tag ‘with’ (with) and the ‘Paid’ (paid) tag.
The Facebook Journalism Project also thinks about local news. The work on local news just beginning, but Facebook sache the great journalism is born just from l. "We have contacted local editorial offices all over the world to understand how to really be helped and we have started testing new ways to help people discover local news on Facebook," says Campbell Brown and Fidji Simo
A closer look at how Facebook works with publishers
The Facebook Journalism Project wants to improve the relationships between publishers and social networks. The deep collaboration with publishers remains a crucial factor for Facebook in the product development process and “we have understood that what we really need is a tailored approach. Here are some examples of the ways in which we are dealing with publishers to offer greater transparency and better alignment with the development phases of our products ".
- Round tables with Executives: FB regularizing a group of leaders from different contexts both in the United States and EMEA (Europe, Middle East and Africa), to provide assistance and share feedback.
- New product development:FB is putting Facebook technicians and publishers in touch in two ways: work groups and 1: 1 meetings.
- Product improvements: FB is organizing seminars with publishers to identify and act on opportunities to improve current products, such as Instant Articles.
- hackathon: In the first half of 2017 FB organized four Facebook Journalism Project Hackathon in the United States, the United Kingdom, France and Germany, where hundreds of people from different organizations gathered together with Facebook technicians to create solutions and prototypes for the information industry.
2) Facebook Journalism Project: Tools and training for journalists
In the last six months, Facebook has organized 15 news days dedicated to product training, with feedback sessions, presentations by partners to local journalists and indications for companies and drafting offices in Dallas, Atlanta, Denver, Chicago, Seattle, San Diego, Delhi. Hyderabad, Manchester, Milan, Edinburgh, Manila, Jakarta, Mexico City and Buenos Aires. We are planning to organize another 15 in the next six months.
The FB team has participated in over 71 events within the media industry by holding presentations and seminars or by being part of a committee of experts in 50 of them, providing an assistance service in about 30 and sponsoring 36.
FB also announced a pilot project that will provide Facebook support and training to local or non-profit information organizations through a partnership with the Knight Foundation, the Lenfest Institute for Journalism, the Detroit Journalism Cooperative and the Montclair State Universitys Center for Cooperative Media.
He also planned several training programs and launched new tools to help journalists on Facebook:
Data and knowledge:CrowdTangle
Within the Facebook Journalism Project there are real tools, tools. For example, after acquiring the CrowdTangle platform, Facebook is a free havens for publishers and journalism schools to allow access to the data and knowledge they needed. In the first half of this year more than 1,600 new partners have boarded CrowdTangle. In addition, the overall use of the instrument tripled, the platform rapidly growing in emerging markets such as India and Brazil and is now used in more than 1,000 local newsrooms.
In addition to increasing the overall adoption of the platform in the information and publishing industry, they have launched several important updates to the tool from the product point of view, including:
- CrowdTangle Intelligenceconce to give publishers the chance to quickly view long-term trends on Facebook, Instagram, Twitter and Reddit.
- A partnership with Redditper enables publishers to easily monitor important stories that come out of Reddit and at the same time follow communities and important discussions for their work.
- Finally, "we realized – say Facebook managers – that publishers wanted more information on their video, especially in relation to those of the competition, so CrowdTangle added measurements of video views on Facebook and Instagram".
CrowdTangle is also associated with CrossCheck to help support the fight against fake news on the occasion of the elections in France and the United Kingdom, it organized training courses and seminars during important events in the sector, it expanded its partnership with Chartbeat and participated in Facebook hackathons worldwide.
FB is formulating and testing new ideas that allow publishers to see in a transversal way the use of the public on Facebook and on their own sites managed independently.
New training programs and tools in the Facebook Journalism Project
Facebook for Journalists Certificate
FB has extended to 10 languages the offer of e-learning courses on Facebook products, tools and services for journalists and launched the Facebook for Journalists Certificate, a curriculum of three courses created by Poynter Institute and from Facebook.
Facebook Safety for journalists
In June FB announced the Facebook Safety for journalists presented a dedicated page on the Facebook for Journalists website (Facebook Journalism Project) to provide resources specifically designed to help journalists protect themselves and their Facebook accounts.
Collaboration with First Draft Network
FB has intensified our engagement with the non-profit organization First Draft Network helping them to create, among other initiatives, a virtual control community.
3) Tools and training programs for all
FB then introduced product improvements and launched partnerships with journalists, educators and researchers to help support informed communities.
Addressing the integrity of information on Facebook
"We know that people want to access accurate and high quality information on Facebook as well as us. Here are some of our efforts to combat the spread of false news on our platform and support an informed community "says Brown:
- Interruption of economic incentives: given that most of the false news has a financial motivation.
- Reduction of posts and advertisements in the News Feed that have a link to low quality web pages
- Introduction of ranking updates to identify and reduce the spread of false news, clickbait and sensationalism, and help reduce bad quality links in the News Feed so that people see more informative stories.
- Test of a new positioning of the Related Articlesbefore reading a story in the News Feed, to give people more choice and get a more complete picture of a story or topic.
- FB by stating various ways to make it easier to report a fake Facebook story to help address the fakenews issue globally.
Promotion of Conscious Information
"We want people to have the tools to identify misleading information when they find it in front of them on any platform. Earlier this year we brought together journalists, academics and non-profit organizations for our first working group on conscious information at the Walter Cronkite School of Journalism at Arizona State University and held similar meetings in Berlin and London a short time later. We participated in the creation and financing of the News Integrity Initiative in the CUNY (City University of New York) Graduate School of Journalism, a new and different network of partners that will work together to finance research and projects focused on conscious information. More recently, we held our first Asia Pacific News Literacy Group meeting in Hong Kong. "