China is flying WeChat at the top of the list of the most used apps to communicate and exchange videos and photos. Resists Skype, does not take off Telegram
The use of services of instant messaging grew 30% from the end of 2012 to the present: during the second four-month period of 2014 they were in fact more than 600 million people between the ages of 16 and 64 who have used such a app, as noted by a study by Global Web Indexin32 Countries.
But which are the most common? The most popular – at least in Europe is USA – I'm Whatsapp is Snapchat: the first above all for his spread (excluding China from the analysis, almost the 40% of people who access the Internet from mobile phones have declared to use Whatsapp), whileSnapchatis chosen above all for having created a new market of applications, able to gain the attention of the bands younger (thanks to the ephemeral nature of the contents that allows you to exchange).
Italy in tenth place at penetration level for WhatsApp use, while not present in the rankings related to other applications.
Globally, there is no service that is clearly used more than another and each application has been able to conquer different markets:Line, for example, very widespread in all eastern countries – and in Spain – while Snapchat it has a userbase composed mainly of people of Anglo-Saxon origins – UK, USA, Ireland, Canada and Australia above all.
When the study is also extended to Chinese market things change markedly: WeChat – with the 35% of global audience – it becomes the most used service, putting behind it the two services of Facebook (WhatsApp and Facebook Messenger, both used by 1 in 4 people among those who access the Internet from mobile devices). On the other hand more than 80% of the mobile Internet population – in China – uses WeChat, effectively creating a monopoly from this point of view.
The most obvious considerations, observing these data, are related to future that will have the way to communicate.Meanwhile, we note the absence of Telegram among the 10 most widespread apps: its communication campaign strongly focused on respecting privacy, evidently, has not convinced users to give up the services chosen the longest, even in a market that sees the the first four share the largest slice and the last reach just 3%.
SMS and conversations on social networks will they be completely replaced by instant messaging applications? Certainly not, even if it is clear that the way of using both is changing a lot. The main reasons for continuing to prefer SMS are the absence of an Internet connection (68%) and the desire tokeep in touch with friends or family who do not use such applications (61%).
Social networks, on the other hand, are a single channel of access to information and interaction with groups of people much more extensive. What is changing, especially among the younger age groups of the population, is the way to use them: the visits become more and more frequent, but always shorter (on average a person unlocks their smartphone more than 110 times a day) and they are increasingly connected use of your smartphone. Social media are following, both in terms of formats and in terms of functionality, this change in habits and are becoming increasingly suitable for providing snack content (more and more visual, and that require less and less attention in terms of time, but that they are capable of attracting it more and more – having to earn it in the midst of more and more other content).
Meanwhile, Facebook, in order not to make mistakes, has in its hands the two most widespread services (excluding WeChat, and the Chinese market) and this is very indicative to realize the impact of services of this type on a global level.