LinkedIn Audience Network designed to improve the results of marketing campaigns and the first tests show audience results and positive impressions.
LinkedIn Audience Network a new tool launched by the social network for professionals, dedicated to the world of marketers. thought for increase the results of your marketing campaigns even outside the LinkedIn platform, making better use of the budget and really offering their content to the right people, wherever they are.
Today, more than 6,000 marketers present on LinkedIn are part of the beta phase of LinkedInAudience Network and, from the first tests performed, each of them on average found a increase in unique impressions that fluctuates between 3 and 13%, and up to a maximum of 80% with regard to unique clicks.
This means that marketers who start a campaign through Audience Network they reach new people with whom they had never previously interacted through LinkedIn.
Measure the performance of a crucial campaign to establish the ROI of a message. This tool provides detailed reports that include number of clicks, impressions, engagement of the adv campaign.