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Internet bots generate 52% of online traffic

Internet bots generate more than half of online traffic, they outnumber men. 29% of them are bad bots related to fake news, spam and phishing

More than half of the traffic comes from internet bots according to Imperva Incapsula's TrafficReport Bot. Bots have always played an important role in the internet ecosystem, although not all bots are bad, some, for example, are used to make the bets more accurate. our online search experiences, but the bots used to spread false news are typically bad and bad bots account for about 29% of internet traffic.

What attracts internet bots

Accessibility attracts bots and fake accounts: Google, Facebook and Twitter want to make it easier for users around the world to access their platforms, because they believe in freedom of speech and open access, but this level of openness also means that the barrier to entry on these platforms is not only low for users, but also for bots and other bad guys on the network.

Why does Snapchat have few bots?

There are not many false accounts or bots in Snapchat, because the restricted networks of friends interact in an ephemeral way, rather than through a transmission network based on the discovery of friends and connections that last more than 24 hours. According to a Snap spokesman, this means that on a platform like Snapchat, spam or phishing is not economically convenient for the organizations that practice it, the effort required for the circulation of images or deceptive links through bots too high to be convenient.

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<h2><span class=How the bots associated with fake news work

Bots are programmed to repeatedly perform simple tasks on the internet: it is possible to program a bot to make it like, share or comment something. Fake news managers create fake stories often amplified by a network of bots that automatically like, share or comment on the content. The algorithms give greater prominence to the content that appears popular, further expanding the effect of fake news and their dissemination.

The sources of the bots

The Internet Research Agency is the source of many of the Russian bots: it employs a large amount of staff to spread false news and misinformation and is using bots to spread Russian propaganda for years.

Internet bots create news

Bots not only spread false news, but they can create it. Distil Networks, a cybersecurity company that focuses on detection and reduction of bots, claims to continually warn its digital publishing customers about the ways bad bots are used to divert online surveys.

Polls easily deceived by bots

"Online surveys have almost no individual relevance verification," says Rami Chief Product and Strategy Officer Essaid and "if you go into an online survey, there is no SSN or individualized license. Surveys see people based on cookies or IP addresses that can be easily imitated by bots ".

internet bot traffic infographic