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That's why nobody uses your app

Google put some videos of the developer conference in late June online. This is dedicated to those who have an idea, but not the success they thought

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<p>There is something strange that lurks behind the myriad of neo-startups you hear about every week: because they have big funding, flashy websites and articles on TechCrunch – in short, because<strong>they have everything, but not users</strong>? Perhaps because no one felt the need for their amazing new applications.</p>
<p>in one of the most interesting Google I / O panels, Tomer Sharon – Google Search User Experience Researcher – tried to answer the question that many aspiring entrepreneurs are asking themselves: <strong><em>Why is no one using my app?</em></strong></p><div class=

Here are five key points to answer with sincerity: if the "no" abound, your app will not succeed.

1] Does the application solve a real problem? Don't be too sure. Many startups create landing pages with bold promises like We are about to change the way we buy taco forever in the world! Sign up here. This approach does not lead anywhere, because you are asking people for a minimum effort – and they will probably leave you their email – but this does not prove that your app is the turning point.

2] Have you asked your friends what they thought? It is not enough. Mom, Dad, friends are on your side. Of course they love your idea. Of course they use your application. But be concrete, talk to people who represent your target market.

3] Have you thought that interviewing users was the best way to refine your app? No. The first rule of research is not to listen to users, but to observe their behavior, Sharon says.

4] Did you have a Bob The Builder mentality? Maybe. At this very popular time, to quickly launch an app, relaunch it. But only because something can be encoded again and again does not mean that it is based on real human needs.

5] So what is the solution? You are wondering. Basically being able to answer these three questions:

Is there a real problem that worries people? Do enough people have this problem? Does your product solve this problem?

Here the whole intervention of Tomer Sharon: "Perfectly Executing the Wrong Plan" – execute the wrong program perfectly. If you have time – and an app in the lead – it's worth stopping to listen to it in full.


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