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Apple, $ 1 (RED) for every purchase made with Apple Pay in stores or on the site

Apple anticipates by a few days the traditional appointment with World AIDS Day – December 1 – offering customers even more ways to help (RED) reach the goal of "a generation free from AIDS".

The initiative launched by the Cupertino company through the official website dedicated to branded products (RED) provides for the $ 1 donation to the non-profit organization for every purchase made with Apple Pay in the Apple Store, up or on the Apple Store app, starting from 25 November until Monday 2 December.

Over the past 13 years, the collaboration between Apple and (RED) has allowed us to raise more than 220 million dollars for projects against the spread of HIV, and thanks also to the products sold through the showcase (PRODUCT) RED the number of donations has grown exponentially.