Stricter rules on Youtube: it is more difficult to get into the Google Preferred ad program and each video will be reviewed by reviewers in the flesh
Youtube launches stricter rules for videos on its platform after the Logan Paul case, and manually controls each video published in the Google Preferred channels.
More difficult to enter Google Preferred on Youtube
From now on, every single video in the Google Preferred lite ad program will be reviewed by real-time reviewers, and the levels for joining the program have been raised, in short, it will be increasingly difficult to join the elite of Youtube. YouTube is raising the standards by which videos can admit advertising. Everything is part of an effort to address the concerns of marketers that their ads appear to be associated with offensive or controversial content.
Carpet checks on Youtube videos uploaded by "stars"
Video site managers have recently stated that human controllers will review every video related to the Google Preferred sphere, its online classifieds program accessible only to the best content creators. New videos uploaded to Google Preferred channels will also need to be manually verified to meet YouTube guidelines before they can contain advertisements.
2017 was a difficult year for Youtube
"There is no denying that 2017 was a difficult year, with several problems that affected our community and our advertising partners", he wrote Paul Muret, vice president of Google, in a blog post Tuesday "We are determined to protect our users, advertisers and creators and ensure that YouTube is not a place that can be co-opted by bad players"he continued.
Making YouTube more secure
The changes come as a result of a recent advertising boycott of the video site owned by Google due to some videos with children subjected to sexually inappropriate comments. YouTube has closed hundreds of accounts, removed over 150,000 videos from the platform and deactivated comments for over 625,000 videos targeted by alleged child predators.
The threshold has been raised to accommodate advertising
YouTube is also raising the access threshold for the channels that want to show adverts. To qualify for the YouTube Partner Program, the channels must now have at least 1,000 subscribers and have accumulated at least 4000 hours of viewing in the last 12 months. The previous threshold, announced in April, required that the channels acquire 10,000 total views to be eligible for the program.
Youtube changes announced by Susan Wojcicki
YouTube CEO Susan Wojcicki said in December that there would be changes on the site, including an increase in the number of content moderators and the addition of employees who examine the content and train the algorithms. The CEO also stated that YouTube would undertake a "new approach" to advertising on the site, deciding which channels and videos should be eligible for advertising.
Youtube removes 2 million videos
YouTube announced in November that it had removed the ads from almost 2 million videos and more than 50,000 channels that tried to pass off as adequate for families, but with inappropriate content. The company has also outlined new ones rules to make YouTube safer for children.