Klear analyzed 149 brands in 8 different sectors to see how companies use Instagram Stories to boost sales.
Klear analyzed 149 brands in 8 different sectors to see how companies use the Stories on Instagram to boost sales.
Last year the brands faced a big question on Instagram: sharing external links with followers. Perhaps you can still remember when you had to send followers to your bio so that they could click on a link, but no one cared to take the time to go to your account and check its contents. This was not a convincing or effective method and the low reactivity rate of users soon became a reason for loss of interest by marketing professionals.
The stories on Instagram for marketing
A few months after the birth of Instagram Stories, the golden solution to every marketer's problem has arrived: Instagram has introduced a "scroll up" feature, allowing brands to link a URL to their own history, creating an option to learn more just below the post. The component that provides the possibility of inserting the link available only for verified accounts and for marketers who can use it, a dream.
From Instagram Stories to e-commerce
We were already aware of the popularity that surrounds Instagram Stories, but Klear intended to see how the brands are using this new functionality and has therefore decided to follow 149 leading brands in 8 sectors, including Amazon, Adidas, JetBlue and Coca-Cola, to see what they share in their stories on Instagram and to where they refer their followers.