When you are in Rome behave like a Roman. This saying, quite popular in the Anglo-Saxon area, must be remembered by Motorola's managers ready to show their phone with iTunes but unable to do so at Cebit, even after a few months from the marketing date. To turn on the red light was Apple, which imposed on the partner one of the fundamental laws that reign in Cupertino: no previews, announcements, peeks, if not when the products are ready for the actual launch.
The confirmation that Apple, indeed, Jobs in person, to impose the choice of Motorola, comes from the house of the fins. "We are two different industries," Ron Garriques, head of the cell division, told CTIA Wireless in New Orleans, "and we have different ideas on how to launch a product. Steve believes that if you announce anything on Sunday you have to put it up for sale by Monday.
This policy contrasts decisively with that which reigns in the field of cellular telephony where the products are announced literally months before their actual availability. In this way the manufacturers hope to increase their visibility, create pressure on their competitors and at a time show their capacity for innovation while at the same time advertising and generating expectation.
But this principle is exactly the opposite of what drives Apple that, fearing that its ideas are copied, maintains a strict secrecy about its non-developed products released. In light of all this, the mere idea that Motorola could appear on some stage at Cebit holding a phone that would have been presented only in three or four months must have made Hair stand on the head of Jobs forcing Motorola to adapt and postpone the presentation of the 'Mactorola' when it is actually ready for commercialization.
The precise date on which the phone will go on sale still remains a little mystery. "We don't have a specific day yet," Garriques said. "I can only confirm that there will be two phones with iTunes. The first will be launched by June, the second in the second part of the year ". While not listing the models, the two phones in question should be the E790 (which was to appear at Cebit) and the ROKR (a close relative of the RAZR super-thin line).
The head of the cellular division of Motorola has rejected the thesis that to actually reach the market the two phones will have to overcome the mistrust of the operators. "We have no problem with carriers. On the contrary, operators fight to be the first. "
Garriques' statement contrasts with what Alberto Moriondo, head of the Entertainment Devices division, said at Cebit that the launch of the phone with iTunes was delayed precisely due to disagreements with the network access providers.
According to some sources, telephony companies, in fact, would not be particularly enthusiastic about the idea of ??a cell phone that does not download music from an online service, but synchronizes with a computer. In fact, this peculiarity cuts profit prospects from the sale of high value-added services.