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Sendo, Apple's new ally?

Will Sendo the second handset maker to have iTunes license? The clues, though now rather unstable, are all there and launched by the same British company specializing in the production of smart phones that addressed the topic in the context of the recent 3GSM Congress in Cannes.

As part of the Côte d'Azur event, based in England, he expressed his interest in music-oriented telephone terminals, presenting the X2 model to journalists. The phone, a new generation smartphone based on Symbian, can play different audio formats, including AAC and AAC +. In addition to supporting the codec used by Apple for the songs on the iTunes Music Store, which already represents a definite clue, Sendo stated that it was in negotiations to integrate the compatibility with two other proprietary formats into the phone. Since AAC with Fair Play is the main proprietary format on the scene today, it seems more than legitimate for those who pushed themselves to suppose that between the two realities with which a channel was opened, one is Apple.

On the other hand, the second proprietary Windows Media Audio format from Microsoft, a company with which Sendo had such a conflictual relationship that it led to a lawsuit. Subject of the dispute the alleged removal of some industrial secrets of the same Sendo with which Redmond had stipulated a pact of collaboration to create a mobile phone based on Pocket PC. The phone had never been released but in Taiwan there were phones that used Redmond's operating system and according to Sendo could only have been made on 'inspiration' led by Microsoft. The controversy, which also ended in court, was remedied only last autumn.

The whole affair makes a licensing agreement between Sendo and Microsoft quite unlikely.

A possible agreement with Sendo would represent for Apple perhaps not a blow of the scale of the one signed by Microsoft with the recruitment of Nokia, but it would be of some interest. The British company sold five million smart phones during 2004 which could reach 7 million in 2005.