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How the ad-blocker built into Google Chrome works

The ad-blocker built into Google Chrome has just been released. the first time Google starts to automatically block some advertisements in Chrome, but while some online publishers are worried about this move, as a standard user, you may not notice it.

The ad-blocker built into Chrome has just been released. the first time Google starts to automatically block some ads in Chrome, but while some online publishers are worried about this move, as a standard user, you may not notice it.

How the ad-blocker built into Google Chrome works

The most important thing to know is that this is not an alternative to existing software that blocks advertising like AdBlock Plus or uBlock Origin, instead Google's effort to block the most annoying ads in the browser.

What blocks the ad-blocker built into Google Chrome

Therefore, not all ads, but only those that do not comply with the guidelines of the Coalition for Better Ads. If Google decides that a site hosts ads that go against these guidelines, it will block all ads on that site in particular, not just those that are considered annoying, such as the prestitials with the countdown or video ads with automatic playback with audio .

Here are the types of ads that will trigger the new ad-blocker in Chrome

chrome ad-blocker

If you end up on a site where Chrome blocks ads, you'll see a small pop-up in Chrome (s, Chrome will open a pop-up notification to alert you when it blocks a pop-up window …) that gives you the option to circumvent the block and allow ads for that site.

After all, Google uses the same rules as the rules of the public EasyList filter, edited by the community. It is worth noting that while Google has made some changes to these rules, it does not exempt its ad networks from the application of filters. If a site is in violation, AdSense and DoubleClick ads will also be blocked.

The effects of the ad-blocker of Google Chrome

You will likely notice some performance gains on sites where ads are blocked. This is not the point for and Google says that at most it will be a positive side effect. Some of the first blocks of advertising have also encountered some problems with excessive use of memory that sometimes slowed down the browser. Google admits that there may be a memory overload in keeping the list of blocked content, but even on the mobile phone, this is a negligible slowdown.

It is worth noting that the recommendations of the Coalition for Better Ads focus on North America and Western Europe. For this reason, these are also the regions in which the ad filter was expected first. However, Google does not classify the sites from which the individual Chrome user comes from, instead he looks at where most of the visitors to a site come from. So, if a user from India visits a site in Germany where ads are blocked, that user will not see the ads even if the filter is not active for Indian sites.

The pre-installed ad-blocker in Google Chrome

As reported by the Google product manager for Chrome's web platform, Ryan Schoen, 42% of those who violated the rules have already moved to other types of ads. Obviously, it means that most of the sites that Google has warned of this problem has not yet taken any action, but Schoen expects many to do so once they see the impact of this. Although gliad-blockersian are often among the most popular extensions, after all they are not pre-installed. This yes, and Google's approach to blocking all ads on a site will definitely be pungent.

Indeed, this decision to block all ads may seem rather harsh. Schoen, however, claims that the only practical solution. According to Google, ipublisher must take responsibility for the ads they show and take control of their advertising space. "The publisher can decide which ad networks do business with, but ultimately for us, the users, by navigating to a specific site, we enter into a relationship with that site," he said. "We believe it is the responsibility of the site owner to assume responsibility for this report".

All in all, it seems that Chrome will only block less than one percent of all advertisements, something that will make some readers feel a sigh of relief. For users, however, this can only be a good thing in the long run.