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Google buys Songza and chases Spotify

Confirmed the purchase of the streaming radio service from the Mountain View giant

(Photo: Maurizio Pesce / Wired)(Photo: Maurizio Pesce / Wired)

And in the end the rumors turned out to be real: with an official announcement, Google has confirmed that it has acquired Songza, the emerging service of streaming radio which offers playlists dedicated to particular moments, situations and moods.

Currently, for,no change in the program (staff and site will remain unchanged): in Mountain View they expect to integrate Songza playlists into Google Play Music, so as to further improve the radio function and the algorithm that regulates music reproduction. Furthermore, the possibility of a paid service that combines Songza and YouTube seems to be alive.

Songza, therefore, will allow Google to respond to Apple (very active in the sector with the acquisition of Beats Music) and Amazon (which last month added music to the premium service), but first of all will have to give Google Play a big boost Music that, despite the growth (lIFPIlo defined it as the paid music provider) more growing in 2013), continues to be very far from 10 million Spotify subscribers in premium mode (for a fee).

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