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Google AMP in Gmail to make emails more interactive

Google has announced that it is going to implement its Accelerated Mobile Pages, AMP technology in Gmail in order to make emails more engaging and interactive.

Google AMP arrives in G-Mail emails. Google has announced that it is going to implement its Accelerated Mobile Pages –AMP technology in Gmail in order to make emails more engaging and interactive.

Google Amp in Gmail

The technology, originally designed to speed up the loading of websites, eliminating unnecessary load, will run on the new Gmail Developer Preview application.

How Google AMP works in Gmail

"Today we are bringing the power of AMP to Gmail via Gmail Developer Preview, a new way for developers to make emails more interactive and engaging", he has declared Aakash Sahney, Gmail product manager. "With AMP for email, it's easy to make information contained in dynamic, up-to-date and useful emails."

The benefits of Google Amp in Gmail

The new solution can in practice make simple actions (such as booking a calendar appointment or responding to an RSVP event) directly within the email layout, without the need to click on a link or visit another website.

After introducing AMP in 2015, Google continued to refine the technology, finally integrating it into its ad formats to make them lighter and faster. Now it seems that the company wants to do the same with emails by integrating AMP into Gmail.

The idea of ​​using Google AMP within Gmail arrived only a few hours after the announcement, at AMP Conf in Amsterdam, by Google of the launch of the new AMP story format, which aims to allow the creators of generate experiences intense images, videos and animations for mobile devices.

Google AMP in gmail