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Zuckerberg apologizes with a full-page advertisement in the newspapers

The announcements were published in The Observer, The UK Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph, along with American newspapers The New York Times, Washington Post and Wall Street Journal.

Facebook founder Mark Zuckerberg has spread full-page advertising in several British and American newspapers Sunday with an apology for the "breach of trust" regarding the Cambridge Analytica scandal.

The Facebook advertising page with Zuckerberg's apology

"You may have heard of a quiz app created by a university researcher who stole data from millions of people from Facebook in 2014"the announcements signed by Zuckerberg say, referring to the political consultancy company accused of manipulating Facebook data during the 2016 US elections.

"This was a breach of trust and I regret not having done more at the time. We are now taking steps to ensure that it does not happen again ", recite announcements published in The Observer, The UK Sunday Times, Mail on Sunday, Sunday Mirror, Sunday Express and Sunday Telegraph, itogether with American newspapers The New York Times, Washington Post and Wall Street Journal.

The Facebook advertising page: black on white apology

The announcements, with black text on a white background with the Facebook logo, state that the social media company now "Limits the data that the apps can get"When users log in and stay "Investigating every single app that has had access to large amounts of data previously" to solve the problem.

According to the announcement, Facebook will remind users of the apps they had previously given access to, giving them the opportunity to "Close those you don't want anymore".

"I promise to do my best for you," says Zuckerberg, who has been harshly criticized for the scandal that plummeted the company's value by nearly $ 50 billion last week. The Facebook CEO publicly apologized and explained how to change Facebook after the scandal.

What accused Cambridge Analytica

Facebook announced last week that it would suspend the Cambridge Analytica account for fear that the company would violate social media policies. This followed the news of the New York Times and the Observer (the Sunday edition of The Guardian) of the United Kingdom according to which Cambridge Analytica would have collected personal information of over 50 million users.

Now Cambridge Analytica, which worked for Donald Trump's presidential campaign, is accused of using these data to implement strategies for the 2016 US elections.

Cambridge Analytica has repeatedly denied that the company used Facebook data in its work for the Trump campaign. The company also said it had deleted the data when Facebook warned them in 2015 that they had been improperly obtained.

Facebook said that the data in question were correctly collected a few years ago by psychology professor Aleksandr Kogan, who claimed he was using them for academic purposes. Ma pothe information was subsequently transferred to third parties, including Cambridge Analytica. The transfer violated Facebook's rules.

The consequences of the Cambridge Analytica scandal

Last week, the struggling analytics company suspended its CEO, Alexander Nix, in the wake of a Channel 4 report in the UK that showed footage of Nix claiming to have met Trump "many times" and that the company was responsible for a wide range of Trump campaign activities.

On Friday, the company's offices in London were searched by law enforcement officers from the UK Information Commissioner's Office, following reports that the organization had collected a variety of data.

What does Steve Bannon have in mind?

Cambridge Analytica the creation by conservative billionaire Robert Mercer and conservative activist Steve Bannon, who later led Trump's election campaign and worked as chief strategist at the White House.

According to the Guardian, Bannon stated in a conference that "he didn't even know about Facebook mining".

What does Brexit have to do with it?

The controversy concerning Cambridge Analytica has also begun to overwhelm the 2016 Brexit referendum in Great Britain.

The Brexitist activist Shahmir Sanni told Channel 4 that the "Vote Leave" campaign of the British referendum spent figures above the legal limit, using the Canadian data company called Aggregate IQ, also adding that the company had links with Cambridge Analytica.

The British electoral law imposes a spending limit on donations, however Sanni claims that a donation of 625,000 to another brexitist group, "BeLeave", was actually conveyed to AIQ.

Channel 4 claims to have seen documents supporting multiple links between AIQ and the parent company of Cambridge Analytica, SCL.

However, AIQ lawyers have distanced themselves from Cambridge Analytica, stating in a statement to Channel 4, "AggregateIQ has never signed a contract with Cambridge Analytica."

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