With Blink you send messages and decide when they will self-destruct: the app will be closed and the team that created it will become part of Yahoo!
Send photos, recordings and videos (but also drawings, stickers or simple text) e decide how long your message will be visible to the recipient before he disappears from the face of the Earth: commended by Stephens in the post announcing the acquisition, Blink born to help people communicate online with the same freedom and spontaneity as a chat in person. The app made its way into a decidedly crowded market, which seesSnapchatas the undisputed queen: launched more than a year ago for iOS, passing on Android already 100 thousand users they had chosen Blink for their most ephemeral communications.
On the other hand, the choice of Sunnyvale doesn't surprise us: a few days ago Marissa Mayer has confirmed the centrality of the mobile for the Yahoo! business, and Blink is certainly not the first start-up to be targeted by the company. We look forward to discovering how the Blink team will be enhanced in the new context: this time we hope it is not about self-destruction, but about evolution.