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Twitter, new camera feature to compete with Snapchat

Twitter camera: the social media is working on a function that could change the platform's emphasis by moving it, at least in part, from text to video and images, giving advertisers additional advertising opportunities that are more similar to the services offered by Snapchat

Twitter camera: social media is working on a function that could change the platform's emphasis by moving it, at least in part, from text to video and images, giving advertisers additional advertising opportunities similar to the services offered by Snap

Camera Twitter the new feature

The new function would combine location-based photos and videos with Twitter Moments on noteworthy events. Companies could sponsor events or post real-time photo and video tweets.

Twitter Camera

Twitter challenges Snapchat

The function resembles how Snapchat collects location-based shots on certain topics and displays them together as posts highlighted in its Discover tab, a feature that has proved popular with advertisers.

Not clear when the Twitter camera's functionality could be launched and could still be refined significantly or completely discarded, but some informed people claim that the project is already underway, albeit at the early stages of development.

Twitter looking for advertisers

Twitter has been trying to attract advertisers very aggressively since it finally made known the details of his first actually profitable quarter, as reported by several advertising agencies. Last year, according to eMarketer, was the sixth largest company in terms of digital advertising revenue and video in general much more profitable for advertising than text.

Since everyone is used to posting on Twitter in real time, a first idea of ??Twitter Moments based on the Twitter camera would be a natural choice for users, an agency executive said.

There would be a strong demand for the product from advertisers, another agency executive said, as Twitter is often the ideal place for customers who are engaged in and passionate about cultural moments.

Something quite certain that in this way Twitter could attract more money from advertisers, which would help it improve its economic results.

"Despite its difficulties, the recent surge in revenue suggests that Twitter seems ready for a rebound," said Parker Ray, MWWPR's Chief Digital Strategist.