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How Facebook will change after the scandal, explained by Zuckerberg

Mark Zuckerberg explained, with his heart in his hand, how to change Facebook after the scandal in Cambridge Analytica. Double the number of employees dedicated to security, more artificial intelligence and hate speech checks and above all many excuses to users.

How to change Facebook after the scandal Cambridge Analytica explained Mark Zuckerberg, with his heart in his hand and perhaps with his wallet on his head. After a long silence, I followed the news concerning the illegal use of the data of 50 million users of Facebook by Cambridge Analyticia, Mark Zuckerberg Yes, finally excused Wednesday night for mishandling the privacy scandal. "This was a serious breach of trust and I'm really sorry it happened, "he said in an interview with CNN. "Our responsibility now to ensure that this does not happen again."

Mark Zuckerberg apologizes for the scandal: the full post

At the beginning Zuckerberg wrote a post up Facebook in which he stated that the company had made mistakes in the data management of Cambridge Analytica. The company has set up a multi-level plan designed to reduce the amount of data shared by users with external developers and stated that it would verify the work of some developers who had access to large amounts of data before the previous restrictions were implemented in 2014.

Mark Mark Zuckerberg interview with CNN

Zuckerberg also gave an interview to Laurie Segall, of the CNN, about.

How to change Facebook after the scandal explained Zuckerberg

Here are some other highlights discussed by Zuckerberg during recent interviews:

He stated on several occasions that he was willing to testify before Congress.

He said the company would notify anyone whose data was misused.

He told CNN that he was not completely opposed to regulation. "I'm not sure we shouldn't be regulated," he said. "There are things like adjusting the transparency of the ads that I'd like to see."

He expressed regret for not having investigated further when the Cambridge Analytica deception came to light for the first time in 2015. "I think this was clearly a mistake in retrospect," Zuckerberg told CNN. "We need to be sure that we will not make this kind of mistakes again."

He expressed confidence that Facebook could be protected from bad influences before the midterm elections. "This is not rocket science. There is a lot of hard work to be done to make it more difficult for states like Russia to apply electoral interference, "he told CNN.

He told the New York Times that Facebook will double its workforce on the safety this year, adding that "by the end of the year we will have more than 20,000 people working on security operations and communities, I think we have about 15,000 now at work".

He told the Times that the company had deployed a new one artificial intelligence system not better specified to fight negative influences in the recent elections to the Alabama Senate: "in the last year, in 2017 with the special elections in Alabama, we deployed some new AI, tools to identify false accounts and false news, and we found a significant number of Macedonian accounts that were trying to spread false news and we were able to delete them. And this, actually, something I've never talked about publicly before, so you're the first people I'm telling you about this. "

He expressed regret for the realization of one API platform vulnerable to abuse of the type committed by Cambridge Analytica. "There was this tension of values ??intertwined between the value of data portability – being able to take your data and some social data and give the possibility of creating new experiences – on the one hand, and privacy on the other "He told Recode. "Perhaps I was too idealistic from the point of view of data portability, thinking that it would create more good experiences."

He told the Times that Facebook would investigate on "thousands" of apps to determine if they had abused their access to user data.

He also told the Times that there was not a "significant number of people" who canceled their account following the controversy: "I don't think we've seen a significant number of people do this.

When asked about content moderation, he told Recode: "(The) what, "where is the hate speech dividing line?I mean, who decided it should be me to be the person who defines him? ", Said Zuckerberg. "SI postpone having to do it, for where we arrived, but I'd rather not. "

Facebook has not announced all the new restrictions related to the platform today. Zuckerberg told Wired: "There are probably 15 changes that we are bringing to the platform to further limit the data and I have not listed them all, because a lot of them are rather nuanced and difficult to explain, so I tried to outline the problems in general "

The Facebook consequences of the Cambridge Analytica scandal

How to change Facebook after the scandal explained Zuckerberg

The Cambridge Analytica scandal hit on Facebook's leadership, although the company made several last-minute efforts to try to control the damage. On Friday night, a few hours before the news started circulating, Facebook tried to anticipate the bad news in the press, announcing that it had suspended Cambridge Analytica and SCL from the platform. FB also suspended the accounts of Chris Wylie, the former Cambridge employee who noted some details about the problem, and Aleksandr Kogan, a Cambridge University researcher who provided the data to Cambridge and SCL.

Facebook and data abuse

When these worrying details have come to light, the scandal has become something bigger than Facebook's failure to protect user data, it is about how that data could have been abused by a company that openly boasts of unethical behavior and , in some cases, illegal. Wednesday, Zuckerberg's silence had become deafening, up to, perhaps soft, a recent reply and apologies.

The origins of the FacebookCambridge Analytica scandal

Going back in time and to the origins of the issue, in 2014, SCL instructed Kogan to lead what is called a "large-scale research project" to psychologically profile Americans. Kogan did this by creating an app that offered personality quizzes to users. About 270,000 people downloaded the app, delivering their data to Kogan and his client, SCL. Thanks to a feature called Social Graph API, which Facebook was offering to app developers at the time, Kogan was also able to collect data on all of which users were friends on Facebook, for a total of 50 million users. This was a feature widely used by the app developers of the era, including the team behind President Obama's 2012 campaign. Facebook completely disabled this feature to access data from user friend networks in mid-2015.

The data collected by Kogan eCambridge Analytica

The problem that the data collected by Kogan should have been only Kogan's. By passing such data to SCL and Cambridge, he violated the terms of Facebook. In addition, companies may not have adhered to Facebook requests to delete data. Both Cambridge and SCL deny these claims and claim that they deleted the data as soon as Facebook brought it to their attention. "Cambridge Analytica and SCL Elections do not use or retain Facebook data," reads a joint statement from the companies.

It should also be borne in mind that Cambridge Analytica and SCL were not just unauthorized sources. A series of hidden videos shot by the British news channel Channel 4 News showed Cambridge leaders boasting about a variety of dirty tactics they use on behalf of their clients, from spreading fake news to using women to trap politicians.