contador Saltar al contenido

Google implements Mobile-first search indexing

Google has announced that it has started implementing mobile-first indexing for its search results. The company is migrating sites that follow mobile-first indexing best practices to use the mobile version of the page rather than the desktop version.

Google has announced that it has started implementing mobile-first indexing for its search results. The company is migrating sites that follow mobile-first indexing best practices to use the mobile version of the page rather than the desktop version.

Google implements Mobile-first search indexing

Google has been experimenting with a mobile-first index since November 2016. Until then, the search engine's indexing and scanning systems used only the desktop version of a page's content.

Google has found that relying on indexing only on the desktop version caused some problems for mobile use due to the fact that desktop content sometimes differs from mobile content. Given that now most of the users actually mobile-first, the new mobile-first indexing aims to use the mobile version of the page to be sure of optimally indexing the websites.

This will be for a gradual transition. Google says that the ranking of sites in the engine is not part of innovation at the moment:

Mobile-first indexing is about how we collect content, not how content is classified. The contents collected by mobile-first indexing have no advantage over mobile content that has not yet been collected in this way or on desktop content. Furthermore, if you only have desktop content, you will continue to be present in our index.

Google indexing Mobile-first search

Google is a single search index that favors mobile sites

It is also worth noting that Google is not implementing two search indexes, as previously proposed. There is no "mobile-first index" separate from the main index that has existed since the search engine started crawling the pages. Google is simply moving from indexing desktop versions to mobile versions of content.

Sites that Google migrates to indexing for mobile devices will be notified via the Google Search Console. Site owners will see a "significantly higher scan speed" from their Googlebot smartphone and Google will start showing the mobile version of the pages in search results and in cached pages.

Google Search console mobile-first

Google released an updated version of Search Console at the beginning of the year. Performance has played an important role in the update, and now even the mobile is receiving the necessary attention.

The broader picture that Google wants to "encourage webmasters to make their content optimized for mobile devices". Even if the mobile-first indexing doesn't affect the ranking, at least at the moment, Google still evaluates all the contents of its index to determine how mobile they are.

Google already classifies the sites "optimized for mobile devices" and classifies mobile interstitials in a negative way. In July, Google's search engine will also begin to rank faster mobile pages.

If you are a site administrator or a web developer, consult Google's documentation for more information.