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What is social media security (for real)?

Social security is an issue that is discussed. But what can each of us do to activate good practices to live the web safely?

Social security an issue that is discussed. But what can each of us do to activate good practices that allow us to live the web safely?

of Emanuela Zaccone *

When we talk about security on social media and in general online, we tend to think about the possible threats from those figures that for us are the fate of monsters that plot in the shadows to ruin our experience on the web. Actually the question is a little different. We should in fact ask ourselves: what can each of us do to activate good practices that allow us to live these places safely?

Security on social media: definition

First of all, one of the tools made available by Facebook but also by Twitter, Instagram and almost all the other social security channels are reports of content deemed inappropriate for various reasons, for example because they are detrimental to the dignity of the person, because they are the expression of verbal violence or threats. a first step to protect one's ownsocial securityaverage.

true, there are cases where the reporting tool used as a kind of weapon of vengeance, aimed simply at eliminating unwanted content. Always behind the scenes who controls the validity of these contents, although with the necessary limitations, in particular when the censorship automated, as in the now famous case of the removal from Facebook of the photo with the Vietnamese girl fleeing the napalm bombing. If well used, reporting helps keep social networks effectively clean and therefore somehow improves thesecurity on social networks.

Social security and reliability

C then another type of security on social media that we can aim for: that of the reliability of what we are reading and of what we are running on our timelines, in other words the macro theme of fake news – hoaxes with an Italian term – which is so interesting for Facebook in recent weeks.

Often the difficulty is that of being able to automatically distinguish what is false from what is not. In this sense we can make a great contribution, for example, by reporting the news as false and thus contributing to keeping the place where we are and therefore improving, for everyone, thesecurity on social networks.

Social Security: protection of oneself

C then a third level, probably the one still held in less consideration, tied above all to protect oneself.

If it is true that social media has given us the opportunity to have freedom of speech, to be able to communicate what interests us, to transmit our passions and express opinions, they also impose the need and require the maturity to impose filters.

Not everything that we live must be broadcast on social media, there are settings for privacy on the different channels that allow us to define which types of targets our content is directed to from time to time. Or anyway, they allow us to block any users we don't like. Yet there are still many (too many) people who delete their profiles because they cannot manage the toxic network they have created around themselves.

Certainties and security on social media

Finally, there is a last level of security on social networks that may appear to be more abstract but perhaps also one of the most important, namely security, understood as a certainty, that social media are places where we actually want to create value. Therefore, if we were witnessing (and unfortunately still happening) a race in search of friendships, followers and new contacts until now, fortunately, today we are imposing a an approach that he sees in the selection – in the so-called decluttering – the key to being able to better enjoy these spaces, to reap the benefits of being in a network where the exchange of ideas, skills and news can actually make the difference.

Social Security: A soundtrack

The security on social networks almost a sort of backbone of our daily online experience, the balance necessary to better enjoy these channels and at the same time to make them live even to those who are part of our networks, bringing value and showing in turn how to do it .

Otherwise it is easy to say that we are dealing with insecure instruments, but the truth is that in many cases it is we ourselves who endanger the boundaries, to blur them, to cancel them. When we publish online content, we have a dual responsibility: to keep the social media in places where it is pleasant to interact and to bring value to ourselves, helping to enrich them.

Security on social networks, what to do

The social networks therefore make us guardians and at the same time guarantors not only of our security but also of that of others, above all when the good maintenance of channels that express all their potential is at stake if used for mutual collaboration and for the purpose of an exchange free and profitable of ideas.

*Emanuela Zaccone, Digital Entrepreneur, Co-founder and Social Media Strategist of He has over 7 years of experience as a consultant and lecturer in Social Media Analysis and Strategy for large companies, startups and universities. In 2011 he completed a PhD between the universities of Bologna and Nottingham with a thesis on Social Media Marketing and Social TV.

What is Social Security?