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WD: storage for creatives

by Daniela Schicchi They are 7% but they are worth a lot. From a recent research conducted by Western Digital on a sample of about 1,400 respondents, a category of users emerged that, if on the global population represents only 7%, on the other hand constitutes the group of creatives that for Western Digital's business represents (… )

by Daniela Schicchi

They are 7% but they are worth a lot. From a recent research conducted by Western Digital on a sample of about 1,400 respondents, a category of users emerged that, if on the global population only represents 7%, on the other hand it is the group of creatives which represents a bench for the Western Digital business single trial for the new challenge launched on the market. In fact, they need speed, high performance, reliability and the possibility of always working in total freedom and mobility. this 7%, then, that would not pay any expense in choosing the devices to use to support their work. The data produced by this category of professionals must be protected, sent easily and moved with speed. If we think that the raw image of a photographer can weigh an average of 23 GB, we can easily see what it means to archive these documents, said Luca Marazzi, WD Products Italy Country Manager, Greece, Ciprus, Malta, Israel. In short, the creative world needs to have everything at hand. Marazzi continued in a bag. From the analysis of all these needs, including the fact of having a device for mobile back-up, the first portable raid storage system with self-powered Thunderbolt cable was born. Wrap the cable to avoid losing it and forget it, with an anodized aluminum chassis that guarantees freshness and greater safety of the device itself. The jewel, unique on the market today, is called My Passport Pro with user selectable raid features, does not require separate power adapters or extra cables, and is available in 2 TB and 4 TB capacities. Powered directly by the integrated Thunderbolt cable, the small device offers performance that reaches speeds up to 233 MB / s, guaranteeing super-fast transfers, editing and backup features. Another key feature of the dual-drive My Passport Pro is its user-selectable raid function, which lets you choose between data striping (Raid 0) for high performance or mirroring (Raid 1) for data redundancy, depending on the user's needs. Consisting of two 2.5-inch hard drives inside an aluminum coated shell designed to withstand shocks for extra durability and offer reliability when working on the move. The new disc, launched at the end of March, will be available in all Apple stores and in all major consumer electronics and e-tailer retailers. Besides being able to find it online in the WD Store. The price varies from 379 euros for the 2 TB to 529 euros for the TB one of 529. Alongside this absolute novelty, WD has expanded its My Cloud family of solutions for the personal cloud with the My Cloud EX2, a network system attached storage (NAS) to two high-performance bays. The My Cloud EX2 and My Cloud EX4 products are designed from the ground up for creative professionals and advanced users who need to save, share, backup, stream and manage large amounts of digital data safely. In this way the My Cloud family is also identified by color. My Cloud white for consumer users, My Cloud black for prosumer and professional users.