Behind the opening of work for the construction of the new $ 1 billion campus in Texas, Apple's CEO Tim Cook took the opportunity to chat with the reporter from ABC News Rebecca Jarvis. The themes were many: for those unwilling to read the full interview (available at the bottom of the article at the FONTE link), here is a brief summary.
- iPhone "made in China" – Cook says that in fact the iPhone is manufactured almost everywhere: the glass coating comes from Kentucky, for example, and many internal components were born in the USA. "iPhone is the product of a global supply chain".
- Relations with China – Cook does not want to speculate on the possible price increase of iPhones due to the duties, and hopes that the US and Chinese government will come to an agreement, calling it the most advantageous solution for both. He also says he does not expect deterioration in relations with Beijing, as happened for example at the NBA. Cook's position on Hong Kong is that he hopes that everyone will leave safe and sound and that both sides agree to talk. Apple has recently been involved in a controversy over having removed from the App Store an app that Hong Kong activists used to organize and attack police forces, but Cook says his policies are no different from those applied in other states – US included, and that will not bow to government pressure. Cook says China never asked him to unlock an iPhone, the US did. In the specific case of Hong Kong, the app has been removed due to personal safety and security concerns.
- Relationships with Trump – Cook does not believe in lobbyists and always prefers direct dialogue. He also says he does not focus much on politics, having full confidence in the American system. "Regardless of who lives in the White House I remain focused on the same things". This does not mean that Cook is not interested in government initiatives: he is fighting hard for immigrants' rights, for example. He does not seem willing to return the Home button to iPhones, however.
- Acquisitions – Cook reveals that he has no major acquisitions planned, and that he rarely evaluates these operations on the basis of turnover or the size of the potential acquired. Apple buys talents and intellectual property. Cook is keeping an eye on "several small realities".
TRUMP'S GAFFE ON THE OPENING OF A NEW FACTORY
Simultaneously with the inauguration of the works for the new campus, Donald Trump visited the Texas factory where Apple produces the Mac Pro desktop systems – even the new generation ones launched in June, after a bit of hesitation (we'll talk HERE) resolved above all thanks to important tax discounts. The POTUS he said on several occasions – and also published on Twitter – to have "opened a large Apple factory in Texas that will report well-paying jobs in America". It is not true, for a number of reasons:
- The factory has been operational since 2013, when, among other things, Barack Obama was in power.
- Nor is Apple's factory: technically it is owned by an external contractor company called Flex.
- It is true that the new campus will bring jobs – there is talk of 5,000 employees initially, with the possibility of reaching 15,000 later – but it will be highly specialized office work. Nothing to do with the manufacturing sector on which the Trump program aims a lot (and which for now, at least from the technological point of view, has had lower results than expected; also in the case of the Foxconn factory in Wisconsin which will be inaugurated in 2020).
Today I opened a major business Apple Manufacturing Plant in Texas that will bring high paying jobs back to America. Today, Nancy Pelosi closed Congress because she doesn't care about American Workers!
– Donald J. Trump (@realDonaldTrump) November 20, 2019