He started shooting in 2000 with digital and analogue machines, but Instagram changed the perception of the art director, who loves static subjects very much
33 years living in Bologna art director (like Brahmin) in a communications agency. His username @mirehoracio linked to Horacio Oliveira, the protagonist of the most loved novel: "Rayuela", by Julio Cortzar. MireIt means "Look" in Spanish. From here "Look, Horacio!" that makes the verse to a sentence of Hamlet: "There are more things in heaven and on earth, Horatio, than you dream of your philosophy. For me photography is a curiosity and a game, and I chose this name as an exhortation to be curious.
Let's start from the beginning. You and photography.
Photography has always fascinated me, I started taking pictures since 2000 with digital and analogue machines. But the relationship became tighter thanks to Instagram. When 2 years ago, in February 2012, I bought my first smartphone, an iPhone 4S, my first app was downloaded. The urge to share and view photos every day amused me more and more, photography has become one of my favorite games. Since then I took a course in digital photography and began to study the work of other photographers with passion.
In your bio, very minimal, write "Art director, equilibrist, flneur":can you tell us?
Art Director my work: I am a creative in visual communication. what at this stage of my life takes up most of my time and also conditions my way of acting and seeing things. Every time I publish a photo I feel I have a small but inevitable responsibility towards the observer.Equilibrista speaks of my attitude towards life: I put great intensity into what I do, without enthusiasm I am worth little. The fundamental balance, but in a dynamic sense: in order to reach a goal, I have to move along the line and find it again and again.Flneur my alter ego: what I like to do outside of the frenzy of everyday life. Wander about in unknown places, slowly observe the people, the cities, the nature and the beauty of their crossings. Even through the camera or smartphone.
How has your production evolved?
In the early days I enjoyed exploring and experimenting with IG filters and lenses and editing apps. My favorite filter was X-Pro II, and immediately after Amaro. For my first editing I used apps like Fotor, ColorBlast, Lens +. Over time I almost abandoned the use of filters. In optimal light conditions and "live" photos on the street I try to reduce editing to a minimum, and I focus on cutting the photo, which I consider a very important component. For these two phases I now mainly use Snapseed or VSCOcam. For reflex photo editing, I use Camera Raw.
How do you think the photos you post?
At the moment the photos of my Instagram feed are taken for 85% with iPhone. The rest with one Canon SLR. On Flickr I pay mainly for reflex shots ?.
Looking at your photos, I see that there are few humans and lots of nature and architecture. Don't you really care about mankind?
?I certainly started with more static subjects and with themes like art and nature. Exploration of space, light and shadows, and geometric games. The square format of IG lends itself to experimenting with these elements. And reflections on time: I like the theme of waiting, of nostalgia, and of absence. I think that all this has a lot to do with the human, understood as a part, and not as the center of everything. Over time I have felt stronger the need to represent the human race and I tend to do it more and more often. I like to photograph people immersed in geometric patterns, or in a direct relationship with nature or art. But the 99% of my photos are born at the moment, on the street, seeing something, or someone for the first time. Little is planned or agreed upon, often they are "stolen" images. When I decide to publish a photo – all the more so on social networks open to everyone and promoted with tags – I feel I must respect people's privacy. Also for this reason I choose to publish photos where the subject is not fully recognizable, when not aware of the spread of the photo.
this your first photo on Instagram? Do you ever delete the photos you post after a while because you don't like them anymore?
"S, my first ever experiment with IG".
"I grew up in the south and found myself at the Bologna station in snow drifts was somehow a special experience.I don't like deleting photos. I deleted a total of 2 or 3 photos, I think, apart from the temporary reposts where I thank for some shoutout. I am aware of having taken photos that I wouldn't do, but the beauty of IG also that of be the story of a journey. This path can be both an aesthetic evolution and a diary of journeys, experiences and sensations. Today we live a lot on the present, and not necessarily bad, but the memory remains fundamental to understand where we are.
A part of the photos of IG also published on Flickr, sometimes in different formats
Something you like and one that you don't like about Instagram and its evolution
I like Instagram because for me a daily window on stories and visions that I'm passionate about and the people I interact with are in some way part of my life. His connection with the beautiful "here and now" keeps me alive and connected even when I spend whole days in the same place. The interface and the browsing experience of the photos has certainly been improved over time.What I don't like: more respect for photo rights would require greater certainty and less ambiguity. The Explore tab: I rarely found anything interesting. It should be calibrated more on the interests or location of the user.
App for editing from smartphone, which do you use and what advice?
How do you use it?
For photos taken in good light conditions I initially work on the crop (and eventually on the rotation – straighten). Then I adjust the atmosphere, contrast, saturation, shadows and temperature. Sometimes I highlight the details with the homonymous function. For photos in dark environments I work on contrasts and withCenter Focus option. For this type of photo and for b / w I sometimes add a passage with the fade and the presets of VSCO CAM (for example B1), in the new or the old version.
Why do you think this app is the best editing app?
Because it works well on images and leaves a good margin of freedom, without multiplying the functions indefinitely. Certainly its great strength compared to the other appsintuitive interface and touch gesture adjustment.
Do you put three things in a row for you today at the time of Instagram, moving photography, editing apps?
Attention: we are invaded by signs and images. The attention threshold is lowered more and more. A nice challenge to be able to see and show beyond the barriers of habit. Something important or unique. The particular, the paradox or the contradictions. Curiosity. Strive to look at the world with virgin eyes. To keep creativity and mental openness trained. Play / magic. Leave the doors open to the imagination of the beholder. Not all that is meant is shown, and what is shown has infinite faces.
What is your favorite social media for images?
I experimented with different social media, from IG to Flickr, through Pinterest, EyeEm and Tumblr. I think it's a very subjective experience. The beauty of IG that is all inside, everyone free to express himself according to his skills and interests. This can generate non-exciting encounters both from an aesthetic and a content point of view. But it represents an inexhaustible source of inspiration, because it is not the expression of a unique culture or a niche.
Do you tell us, without many rounds of words, a person to follow on Instagram?