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[articolo sponsorizzato] App commerce and the challenge of Zalando

It is now known that e-commerce is taking on significant importance in the general context of world trade, which after traveling through Europe arrived predominantly also in Italy. The digital commerce entered in the thoughts of the Italians manifested itself in a relevant result, this year, in fact, from this sector, a turnover of 19 billion euros with a growth of 17% compared to the year previous one. The sectors most affected by the boom in online purchases to which Italians give the most preference are tourism, information technology and electronics, clothing and then everything else.

zalando2 "width =" 350 "height =" 315 "srcset =" // 350w, // content / uploads / 2016/05 / zalando2-1-150x135.jpg 150w, // 300w "data-sizes =" ( max-width: 350px) 100vw, 350px "/> In this optimistic framework, fits the <strong>mobile commerce</strong>, ie purchases made through mobile devices, which at this stage, given the widespread distribution of smartphones and tablets, play a leading role both in the commercial strategies of the companies and in the choice of users. During the course of the day, the device we have most at hand is a Device, and through this device we try to perform every type of action, including purchases. For this reason, companies, intercepting this custom, favor the purchasing action on mobile with the development of<strong>App commerce</strong> with simpler and more immediate procedures and actions, neglecting now the classic browser search, which is inconvenient to use especially on smartphones, making more use of the app media.</p><div class=

What is happening in online purchases is user retention to the best online stores, to the point that companies are favoring the development of their own App commerce to simplify the interaction and the management of purchases, thus becoming the privileged channel for the mobile marketing.

zalando1 "width =" 680 "height =" 287 "srcset =" // 680w, // uploads / 2016/05 / zalando1-150x63.jpg 150w, // 300w, // uploads / 2016/05 / zalando1-640x270.jpg 640w "data-sizes =" (max-width: 680px) 100vw, 680px "/> Le-commerce has revolutionized classic commerce, but now mobile commerce is changing the approach to online purchases, take the case of <strong>Zalando</strong>, the largest clothing and footwear store in Europe, which in its corporate strategy has considered the tool of the greatest<strong>App commerce.</strong>In this perspective he developed the<strong>App Zalando </strong>for etablet smartphones, available for different OS platforms, AndroidWindows Phone. We are talking about an evolved App, through which, in addition to simplifying the choice of garments and the purchase procedure, some innovative functions have also been implemented, such as the <strong>search by images</strong>, lo <strong>barcode scan</strong> in addition to <strong>cart synchronization and wishlist</strong> on all devices.</p>
<p>A very interesting function inserted in the app is the search for images. After taking a photo of the street <strong>street style</strong>cheritieni of your taste while you are taking a walk in the square, you can insert it in the app via photo search and find the outfit similar to the photo on the site of <strong>Zalando</strong>. A remarkable simplification that positively influences research in the huge Zalando database, with over 1500 brands and easily find those trendy items that are of interest to you.</p>
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