The camera market continues to suffer, also due to the smartphone phenomenon, and has a significantly lower turnover than in the same period of 2013.
The camera market continues to suffer, also due to the smartphone phenomenon, and has a significantly lower turnover than in the same period of 2013. The data presented by GfK with the results of the first half of 2014, based on research conducted in 64 countries (excluding North America). These are the premises at Photokina, the event dedicated to photography on stage from September 16th to 21st in Cologne, Germany.
The photographic functions of smartphones continuously improve, competing with basic cameras equipped with simple zooms. They also satisfy the growing desire on the part of users to share shots with friends and followers in real time. All over the world, in the 2014, the sale of smartphones estimated in 1.25 million of pieces, a growth of 25% compared to 2013. This boom makes photography even more popular, it constitutes an opportunity for camera manufacturers: increasing the photographic quality, simplicity of use and functionality the camera can differentiate itself on the market. Furthermore with a wi-fi function the camera can be connected not less than a smartphone. Currently, cameras with wi-fi are 31%.
The sales values ??for the cameras D-SLR they are negative (-23%), perhaps due to market saturation, perhaps due to the drop in price, which fell by 8% with an average cost of 571 euros per machine. The compact digital instead of grow 7%. In the latter sector, the wide and varied choice of products, 60% of devices equipped with wi-fi and the average piece of these cameras was estimated at ? 374. High-end products are those that show the greatest stability, including those with travel zoom at 20X or more, quality lenses and accessories.