News from the universe of Google: the famous search engine opens a website dedicated to travel, and in particular the search for hotels.
Launched on the weekend a new site signed by Google to choose and book hotels online: it's called Google Hotels and competes with giants like AirBnb and Booking.
was launched quietly, without major presentations or special events: a simple blog post on March 7 announced the imminent novelty, the new Google service that completes Google's already vast and vast offer.
A new site that is added to Google Flights, but also to Google Maps, the famous satellite navigator for smartphones and more. And if Google had already started reviews of places, restaurants and hotels for a long time, it was not difficult to think that the Mountain View giant could integrate them into a booking service.
Who better than Google can help people search for something online?
The king of web search engines has developed a search engine capable of finding the perfect hotel for every need, without forgetting the possibility of acting on filters specific that allow the user to choose features of interest.
The Google Hotels site
At present, Google Hotels is presented with rather minimal graphics: a white page with no frills, with a practical search string that asks Where do you want to go?, flanked by boxes for entering check-in and check-out dates. From here it is also possible to choose the number of people looking for accommodation, but also to refine the search on the quality of service of the hotel on the basis of user reviews, in addition to finding specific services such as a fitness center, breakfast included, free parking or free access for animals, for example.
In the Other filters item, you can then select the desired hotel category, but also choose whether to show the results with all the prices or only the structures with offers: with this last item it will be possible to evaluate the rates of Google's partners at the most advantageous prices for the customer.
An unparalleled strong point of this new tool is certainly the ability to leverage Google's advanced algorithm technology, perfected for searches, but also the ability to scroll through the different tabs and choose the ideal hotel. photo of the structure and of the rooms, read the reviews of other travelers, discover the location on the map to find the most convenient location for your trips, or even explore the references in the area.
It is already possible to use the Google Hotels site to book accommodation for the next trip: Google plays the game upside down for the warm season, taking advantage of spring at the door, which is the ideal time to take a trip out of town or a weekend out of town.