All Fortune 500 companies now use Apple products: the impressive statistics revealed by Jeremy Butcher, Product Marketing for the Cupertino multinational. The executive took the stage at the annual Jamf conference to illustrate Apple's commitment to education and large companies, two successful initiatives that have contributed greatly to increasing the number of large organizations that currently use apple products.
The first step in 2016 with the launch of the Apple School Manger, a platform for the unified management of all the essential elements to install, configure, use and manage Apple products at every level in schools. This was followed by the Apple Business Manager program launched in 2018 with similar features but designed for companies and large companies.
During his speech, Butcher said that today Apple has over 150 thousand customers in 69 countries that use Apple Business Manager and Apple School Manager, including all the Fortune 500 companies. Recent studies and statistics indicate that in the US 59% of students choose a Mac, instead in the companies three employees out of four choose an Apple product if they are given the possibility of choice.
The recipe for the success of Apple products in large institutions illustrated by Butcher is summarized in four pillars: safety, management and installation, identity and productivity.
Our intent to make products safe by default states Butcher reported by AppleInsider. This means making it safe from the factory and not something that can be disabled. Regarding identity, Apple wants to position itself at the security crossroads for users' personal information, while simplifying the management and distribution of these devices. With productivity, Apple's simple goal is to make its devices "more powerful with Apple's legendary ease of use.
Characteristics and qualities that Apple enthusiasts have known and appreciated for years and that more recently are beginning to take hold even in companies. In the dedicated sections of macitynet you will find all the articles dedicated to iPhone, iPad and Mac.